Certificate in Corporate Communications - Virtual Learning

Course Methodology

This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.

Course Objectives

By the end of the course, participants will be able to:

• Define corporate communication
• Apply different techniques and tools to implement an effective corporate communication program
• Plan and execute corporate communication programs and campaigns internally and externally
• Identify and utilize specialist areas in corporate communication
• Employ corporate communication in new organizational developments 
• Adapt to various avenues of communication within the organization

Target Audience

Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.

Target Competencies

• Planning, organizing and leading
• Written communication
• Public speaking and media handling
• Building rapport
• Controlling and evaluating