Crisis Communication Skills - Virtual Learning

Why Attend

What do the 2010 British Petroleum spill, the disappearance of Malaysia Airlines flight MH 370, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in the media and online.

By attending this course, you will learn best practices in crisis communication management, situation analysis, risk assessment, crisis team formation and responsibilities, protocols, and resources to be used such as crisis manuals and communication tools.

Course Objectives

By the end of the course, participants will be able to:

  • Identify the different types of crises and their aspects
  • List the various principles of crisis communication
  • Devise crisis management processes aimed at mitigating potential crises in their organizations
  • Demonstrate the benefits of using the media in a crisis situation
  • Evaluate and prioritize the dimensions involved in crisis communication management
  • Analyze and interpret results achieved through crisis communication management

Target Audience

This course is targeted at team leaders, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis.

Target Competencies

  • Public speaking
  • Verbal and non verbal communication
  • Influencing audiences
  • Building rapport
  • Motivating subordinates
  • Organizing and leading projects
  • Introduction
    • Definition of a crisis
    • Overview of communication
    • Various types of crises
    • Key aspects of a crisis
    • Evolution of a crisis
  • Principles of crisis communications
    • Setting your clear objective
    • Responding quickly
    • Accepting responsibility
    • Appropriate messaging
    • Profiling your audience
    • Showing and maintaining credibility
    • Coordinating with others
    • Continuous monitoring
  • Crisis management process
    • Pre-crisis phase
      • Crisis Management Plan (CMP)
      • Crisis Management Team (CMT)
      • The spokesperson's role
    • Crisis event phase
      • Initial response
      • Reputation repair
    • Post crisis phase
      • Lessons learned
      • Follow up with communication
  • Crisis communication and media
    • Media and communication
    • Media as a partner in crisis response
    • Social media and crisis communication
    • Social media as a beneficial tool or a challenge
    • Dynamic use of social media in crisis communication
  • Dimensions of crisis communication management
    • Standard operating decisions dimension
    • Victims management dimension
    • Trust and credibility dimension
    • Behavior dimension
    • Professional expectations dimension
    • Ethical dimension
    • Lessons learned
  • How to measure your results in a crisis
    • Measuring outputs
    • Measuring impact
    • Measuring outcomes
    • Steps for a measurement program
      • Defining your objectives
      • Defining your audience
      • Defining your criteria and benchmarks
      • Deciding upon your timing, budget and measurements tools
      • Analyzing results for conclusions and recommendations

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

MPC
Per participant

USD 1,750

Fees + VAT as applicable

Tax Registration Number : 100239834300003

Online Training

16 - 18 Mar, 2021

English

10:00 to 14:00 (UAE)

9:00 to 13:00 (KSA)