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Articles

The articles published by Meirc have three things in common: they are pragmatic, up-to-date and straight to the point. No fat. No gibberish. By reading the articles relevant to your expertise, you will improve your knowledge base while staying at the forefront of the field. Please click on each article to read its full text. Alternatively, contact us and we will send you a print-friendly copy so you can save it and read it whenever and wherever you need.

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Distraction is your real competition
Distraction is your real competition

A lot is going on around us nowadays. Our schedules are overwhelmed with…

Karim Salem, PMP®
14th November, 2022
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Redefining Customer Experience in the Digital Age
Redefining Customer Experience in the Digital Age

Customer experience is the quality of a consumer's interactions with a…

George R. Khayat
17th October, 2022
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Engaging Through Gamification
Engaging Through Gamification

A growing body of literature, such as Kumar & Raghavendra (2015),…

Charles J. Tawk
19th September, 2022
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What is Social Selling and How to Do it Effectively?
What is Social Selling and How to Do it Effectively?

In today's digital era, research indicates that 60% of purchase decisions…

George R. Khayat
15th August, 2022
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Cobras and the Law of Unintended Consequences
Cobras and the Law of Unintended Consequences

In my government strategy course, I present a public sector policy and…

Mohammed Nayal
1st August, 2022
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The Metaverse and the Future of Marketing
The Metaverse and the Future of Marketing

The Metaverse has the potential to generate significant profits for brands…

George R. Khayat
10th May, 2022
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PART 3: Supply Chains are Suffering from Long COVID. This is what they’ll recover to look like
PART 3: Supply Chains are Suffering from Long COVID. This is what they’ll recover to look like

Supply chains, too, have escaped with their lives, having contracted Long…

Ahmad A. Ghannoum
8th May, 2022
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PART 2: Supply Chains are Suffering from Long COVID. Here’s the Vaccine
PART 2: Supply Chains are Suffering from Long COVID. Here’s the Vaccine

Global supply chains are still suffering from Long COVID two years after…

Ahmad A. Ghannoum
19th April, 2022
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Supply Chains Are Suffering from “Long COVID”. Here’s Why and What to Expect Next
Supply Chains Are Suffering from “Long COVID”. Here’s Why and What to Expect Next

Two years after the onset of the COVID-19 pandemic, the world still reels…

Ahmad A. Ghannoum
6th April, 2022
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Top 5 Marketing Trends in 2022
Top 5 Marketing Trends in 2022

The marketing world is constantly changing. For a marketer who wants to…

George R. Khayat
22nd March, 2022
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Green Human Resources Management
Green Human Resources Management

Today's leaders are showing an increased interest in the environment.…

Charles J. Tawk
14th March, 2022
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My adventure in the world of virtual learning
My adventure in the world of virtual learning

The traditional concept of education has changed radically over the past…

Charles J. Tawk
18th May, 2021
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