In a previous blog, I described what a company vision statement is and how powerful vision statements can be used as a guide to help the organization make decisions that align with its philosophy and set of goals.
A powerful vision statement can help set your company apart from others. This is important as competition is fierce and within any type of sector, there will be many companies trying to do the same things. Of course, while profitability is the goal of all for-profit companies, a strong vision statement can ensure that a company has a differentiated agenda and that it stays the course. The same can be said for non-profits.
A powerful vision statement has the following characteristics:
Examples of Powerful Vision Statements:
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