When I started my doctorate, I struggled with adjusting to the norms of academic writing. It took me two years to get used to a rambling style that shunned the KISS principle. In business writing, this stands for “Keep It Short and Simple.” While there are other variations on what KISS stands for, all adaptations have the same intent: Complexity should be avoided, as simplicity maximizes the probability of user acceptance.
If transitioning from academia to business, you must shed your previous writing style and apply the KISS principle. The following are a few tips you can follow:
In the 4th century AD, St. Ambrose was asked if local customs should be followed. Supposedly, he responded, “When in Rome, do as the Romans do.” My advice is based on St. Ambrose’s wise words: When in academia, write like an academic, but when in business, Keep It Short and Simple.
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