Passionately developing careers since 1958.
Meirc LMS
Back
Designed by experts, built for impact

Designed by experts, built for impact

8th March, 2026

The CIM Impact Development Programme has been created to empower individuals and businesses to grow. We’ve brought together all the critical components that marketers need to stay current and ahead of the curve. The programme provides practical, up-to-date skills which they can apply directly and immediately – helping drive results and give marketing professionals and businesses a real competitive advantage.

Benefits with impact
A flexible learning pathway
About the Author
George R. Khayat

Partner

Mr. George Khayat is a partner with Meirc Training & Consulting. He holds a Bachelor of Science in management from the Lebanese American University (LAU), a Master in Marketing and Communication from ESCP-EAP University in France, and a Global MBA in Digital Business (University of Barcelona). George is a certified marketing analyst (The Graduate Board of Management, USA), a chartered marketer (Chartered Institute of Marketing, UK), a certified Lego® Serious Play® method facilitator, and a certified sales professional (Sales Training International, USA). He is also certified in Action Selling® (USA) and Guerrilla Marketing (Australia).

View profile
Related Blogs
Business Development versus Sales: Unraveling the Distinctions
Business Development versus Sales: Unraveling the Distinctions

Many people often need clarification on sales and business development, assuming that both are similar activities. However, this is only partially accurate. Some companies use the title "Business Development" ...

George R. Khayat
30th April, 2023
Read More
The MUSK who sold his TESLA
The MUSK who sold his TESLA

Elon Musk is one of the most controversial CEOs in the world. Born to a South African father and a Canadian mother, he produced video games when he was 12 before moving to the United States to pursue his dream of b...

Charles J. Tawk
26th September, 2022
Read More
Implementing a Digitalization Plan
Implementing a Digitalization Plan

Digitalization is intensely affecting every single aspect of business and organizational functions today. The pace of change is impressive and digital platforms accommodating such changes are not an exception...

George R. Khayat
13th July, 2020
Read More
How to Improve Your IMC Plan with Social Media
How to Improve Your IMC Plan with Social Media

When you have a business, it’s important to inform the world about it. But how you do it, can make it or break it. An Integrated Marketing Communication (IMC) plan acts like a blueprint of the specific ways your co...

George R. Khayat
11th June, 2019
Read More