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The articles published by Meirc have three things in common: they are pragmatic, up-to-date and straight to the point. No fat. No gibberish. By reading the articles relevant to your expertise, you will improve your knowledge base while staying at the forefront of the field. Please click on each article to read its full text. Alternatively, contact us and we will send you a print-friendly copy so you can save it and read it whenever and wherever you need

Articles by Category

Marketing Resilience: Fighting Back the COVID-19 P...

  George R. Khayat | Senior Consultant
  29th April, 2020

In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a pivotal role. Planning...

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The Impact of COVID-19 on Consumer Behaviors and S...

  George R. Khayat | Senior Consultant
  28th April, 2020

The COVID-19 crisis is unexpected and unprecedented. Early this year, most companies were set to start implementing their 2020 plans when th...

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The Challenger Sale: The Power of Sales Reps Profi...

  George R. Khayat | Senior Consultant
  28th October, 2019

I have been facilitating sales trainings for the last 25 years and in most of these sessions the focus was on sales techniques and on sales ...

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Increase Your Conversion Rate through 8 Clever Mar...

  George R. Khayat | Senior Consultant
  23rd September, 2019

Conversion rate — also known as the holy grail of digital marketing — is what all marketers strive for, but only the best achieve. Incre...

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How to Create a Successful Content Marketing Funne...

  George R. Khayat | Senior Consultant
  29th August, 2019

A content marketing funnel is a system that helps new leads join your business through different types of content. A successful content mark...

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Key Account Management: Selection, Analysis, and I...

  George R. Khayat | Senior Consultant
  30th May, 2019

When building your Key Account Management program, the single most important step is selecting those accounts that should be part of this pr...

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Achieving Sales Excellence (Part 2)

  George R. Khayat | Senior Consultant
  14th May, 2019

Most companies think they are customer-oriented. After all, don't companies hire nice people, and provide them some training? Don't these sa...

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Achieving Sales Excellence

  George R. Khayat | Senior Consultant
  15th April, 2019

The ability to motivate prospects, the development of partnerships, the need for a more customer-oriented culture, and the developments in i...

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