The articles published by Meirc have three things in common: they are pragmatic, up-to-date and straight to the point. No fat. No gibberish. By reading the articles relevant to your expertise, you will improve your knowledge base while staying at the forefront of the field. Please click on each article to read its full text. Alternatively, contact us and we will send you a print-friendly copy so you can save it and read it whenever and wherever you need
George R. Khayat | Senior Consultant
29th April, 2020
In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a pivotal role. Planning...
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George R. Khayat | Senior Consultant
28th April, 2020
The COVID-19 crisis is unexpected and unprecedented. Early this year, most companies were set to start implementing their 2020 plans when th...
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George R. Khayat | Senior Consultant
28th October, 2019
I have been facilitating sales trainings for the last 25 years and in most of these sessions the focus was on sales techniques and on sales ...
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George R. Khayat | Senior Consultant
23rd September, 2019
Conversion rate — also known as the holy grail of digital marketing — is what all marketers strive for, but only the best achieve. Incre...
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George R. Khayat | Senior Consultant
29th August, 2019
A content marketing funnel is a system that helps new leads join your business through different types of content. A successful content mark...
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George R. Khayat | Senior Consultant
30th May, 2019
When building your Key Account Management program, the single most important step is selecting those accounts that should be part of this pr...
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George R. Khayat | Senior Consultant
14th May, 2019
Most companies think they are customer-oriented. After all, don't companies hire nice people, and provide them some training? Don't these sa...
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George R. Khayat | Senior Consultant
15th April, 2019
The ability to motivate prospects, the development of partnerships, the need for a more customer-oriented culture, and the developments in i...
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