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USSU Endorsed Certificate in Sports Leadership and Management

USSU Endorsed Certificate in Sports Leadership and Management

Why Attend

This course is designed to empower professionals in the sports industry with the strategic knowledge and leadership capabilities needed to effectively manage sports organizations and events. Through a focus on leadership approaches, strategic planning, performance management, and governance in sport, participants will gain the tools to build high-performing teams, drive organizational success, and deliver excellence. It is particularly relevant for those aiming to make a meaningful impact in an increasingly dynamic and competitive sports landscape—especially as more nations expand their investments in sports and compete to host major international championships.

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Associations
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Overview
Course Methodology

This course adopts an interactive, practice-oriented methodology combining expert-led presentations with real-life case studies, group exercises, role-playing simulations, and strategic planning workshops. Participants will engage in reflective discussions, peer learning, and scenario-based problem-solving to bridge theory and practice. The use of visual aids, digital resources, and daily debrief sessions ensures immersive learning and immediate application of concepts in real-world sports management contexts.

Course Objectives

By the end of the course, participants will be able to:

  • Differentiate between the various leadership styles and their impact on the sports work environment
  • Apply strategies for building and managing high-performance sports teams
  • Develop strategic plans that meet the requirements of sports institutions
  • Implement best practices in sports resource management
  • Evaluate governance and control systems in the sports sector
Target Audience

This course targets sports directors, coaches, sporting event organizers, and executives of sports clubs, federations and institutions.

Target Competencies
  • Sport Leadership
  • Team Building
  • Strategic Planning
  • Resource Management
  • Governance Development
  • Performance Measurement
  • Stakeholder Engagement
Course Outline
  • Leadership Styles and Dynamics in the Sports Sector
    • The concept of leadership in the sporting context
    • Differences between leadership and management in sports organizations
    • Leadership styles and their impact on teams
    • Characteristics of a successful sports leader
    • Leadership challenges in changing sports environments
    • Leadership during crises and major events
  • Building and Managing High-Performance Sports Teams
    • Stages of forming sports teams
    • Motivation mechanisms for athletes and technical staff
    • Leaders' roles in promoting teamwork
    • Handling conflicts within sports teams
    • Developing a culture of performance and sports discipline
    • Collective assessment and constructive feedback tools
  • Strategic Planning in Sports Institutions
    • Strategic planning concepts and components
    • Internal and external environment analysis (SWOT and PESTLE)
    • Formulating the vision, mission and corporate values
    • Defining strategic goals and initiatives
    • Managing future risks and challenges
    • Performance indicators associated with the strategic plan
  • Financial and Human Resources Management in the Sports Sector
    • Principles of budgeting in sports institutions
    • Methods of financing sports projects and events
    • Recruitment and retention of professionals 
    • Organizing and managing contracts and concessions
    • Motivation mechanisms and individual evaluation
    • Application of technology in resource management
  • Governance and Control in the Field of Sport
    • The concept of good governance in sports institutions
    • Legal and regulatory framework for governance
    • Transparency and accountability in decision-making
    • The role of regulatory and supervisory committees
    • Engaging with stakeholders and audiences
    • Ethical crisis management and compliance
Associations
Associations
United States Sports University (USSU)

Meirc Training & Consulting is a Recognized Center by the United States Sports University (USSU).Founded in 1972, USSU is a leading accredited institution specializing in sports education, coaching, sports science, and sports management.USSU is globally respected for its mission to prepare future sports leaders through excellence in teaching, research, and professional practice.Earning a certification endorsed by USSU signifies strong credibility, industry-relevant expertise, and a commitment to continuous learning in the global sports sector.

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MPC
MPC Certifications
Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees

2025 Schedule & Fees

There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.

2026 Schedule & Fees
Per participant
  • 10 - 14 May, 2026
  • English
  • Dubai
  • Venue to be assigned
Per participant
  • 11 - 15 Oct, 2026
  • Arabic
  • Dubai
  • Venue to be assigned
Fees + VAT as applicable (including coffee breaks and a buffet lunch daily) Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

Virtual Learning
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