Per participant
- 14 - 18 Jun, 2026
- Arabic
- Dubai
- Venue to be assigned
This course is also offered in Virtual Learning, click on the course below.
Overview
Course Methodology
The course methodology combines interactive and learner-centered approaches to ensure effective knowledge transfer and practical application. Content is delivered through facilitator-led presentations, supported by group exercises and activities that encourage collaboration and real-world practice. Facilitator- and participant-led discussions promote shared learning and reflection, while questionnaires and assessments are used to evaluate understanding, gather feedback, and measure learning outcomes throughout the course.
Course Objectives
By the end of the course, participants will be able to:
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Analyze the principles of appropriate behavior in business and social contexts
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Evaluate effective strategies for interacting and communicating with various guest types
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Interpret and implement appropriate personal and professional conduct in diverse situations
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Compile the components necessary to plan VIP visits and formal occasions, embodying the role of an exemplary host
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Devise proper communication etiquette in various scenarios
Target Audience
Personnel officers, public relations professionals, event organizers, personal assistants, employees in the hospitality business, and all those whose positions require dealing and interacting with important persons in government and private sectors.
Target Competencies
- Public speaking
- Verbal and non verbal communication
- Influencing
- Presentation delivery
- Active listening
- Building rapport
Course Outline
- Principles of Business Etiquette and Protocol
- Definitions and concepts
- Guiding principle
- Importance of etiquette, protocol, and manners in business
- Creating the right corporate image
- Six basic principles
- Achieving Communication Success
- Communication levels and definitions
- The four principles of communication
- Elements of the communication process
- Communicating across cultures
- Communication: Key qualities
- Listening etiquette
- Personal and Professional Conduct
- Universal expectations for behavior
- Etiquette for formal occasions
- Handling difficult personalities
- International business etiquette
- Customs and cultures
- Best practices
- Planning and Hosting VIP Occasions
- Preparation for official visits
- Protocol at events and summits
- Key qualities of the ideal host
- Seating strategies
- Risk and contingency planning
- Meeting at airports
- Proper Communication Etiquette
- Phone etiquette
- Meeting etiquette
- Email etiquette
- Titles and forms of address
- Exchanging gifts
- Flags, anthems and logos
- Panoramic view of variations
Schedule & Fees
Virtual Learning
This course is also offered in Virtual Learning, click on the course below.
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