Corporate Social Responsibility (CSR) Training Courses -

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Course Methodology

This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of films and videos, individual and team exercises, and case studies and scenarios.

Course Objectives

By the end of the course, participants will be able to:

Explain the history, concepts, and Caroll's four-part definition of corporate social responsibility
Outline the reasons why CSR is important in the public and private sectors
Recognize how business ethics, CSR and corporate governance are converging
Illustrate the evolution and revolution of CSR
Implement the ten rules for effective CSR communication to reach optimal communication outcome
Create a competitive advantage by identifying various CSR challenges

Target Audience

Professionals in private companies, NGOs, local, regional and international organizations and governments who are currently involved in CSR, or who would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Target Competencies

Planning, organizing and leading
Written and verbal communication
Inspiring and building rapport
Analyzing and evaluating

Introduction to CSR
- Preliminary definitions of CSR
- Corporate citizenship concepts
- Business criticism in a CSR cycle
- Historical perspectives
- Evolving view points on CSR
- Caroll’s four-part definition
The importance of CSR
- People, planet and profits theory
- Two views of CSR
- Should corporations be involved in CSR
- Arguments for and against CSR
CSR and ethics
- Definitions and relationships
- Business ethics developments
- Ways companies integrate ethics
- Engagement in a global code of business ethics
- Making decisions on ethical issues
The evolution and revolution of CSR
- The rise and fall of CSR
- The failure of CSR: three curses
- Embracing the future: five principles
- Shapeshifting: from CSR 1.0 to CSR 2.0
Rules for effective CSR communication
- Characteristics of information relating to CSR
- Rule #1: act first, talk later
- Rule #2: the why and the wherefore
- Rule #3: be prepared
- Rule #4: CSR must be a boardroom priority
- Rule #5: involve the employees
- Rule #6: extract messages
- Rule #7: everybody is different
- Rule #8: embrace dialogue
- Rule #9: become an example of good practice
- Rule #10: responsible product brands
Challenges of CSR
- Friedman versus Russell
- Dimensions of CSR
- Models of CSR
- Features of CSR models
- CSR in developing countries
- Drivers of CSR in developing countries
- CSR implementation framework
- Common mistakes in CSR
- Factors to consider in a business case for CSR

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.