In this course, we will use Cesim’s ‘SimFirm’ simulation tool to practice essential competitive and operational decisions made by managers in real life. SimFirm is a business management simulation program that integrates the functional areas of production, marketing, and logistics. It increases the participants’ awareness of operating a company from a general management perspective.
The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision making. In addition, it links the organization to the wider context of the business world and other stakeholders.