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ISM Endorsed Certificate in Marketing Leadership Practices (CMLP)

ISM Endorsed Certificate in Marketing Leadership Practices (CMLP)

Why Attend

In today’s dynamic and competitive marketplace, marketing professionals must make informed strategic decisions, understand evolving market conditions, and respond effectively to change. This course equips participants with the skills to analyze the marketing environment and translate insights into sound marketing strategies.

Participants will also learn how to design and manage customer experiences, build strong brands, win at managing products and product lifecycles. In addition, the course covers emerging topics in marketing such marketing governance, neuromarketing, value-based pricing techniques, and measuring marketing effectiveness.  

Associations
Associations
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Overview
Course Methodology

This course uses a blend of case studies, group discussions, leadership frameworks, and hands-on simulations to help participants apply concepts in real-world scenarios. Tools like customer journey mapping, strategy grids, self-assessments, and brand audits will be used to help participants acquire and apply the right competencies necessary to thrive in marketing leadership roles.

Course Objectives

By the end of the course, participants will be able to:

  • Analyze the marketing environment and make informed strategic marketing choices by interpreting trends, risks, opportunities, and market dynamics
  • Design and evaluate customer experiences by developing customer personas, customer journey maps, and measuring the effectiveness of CX initiatives
  • Build, manage, and measure strong brands by defining brand purpose, positioning, identity, and assessing brand equity and performance
  • Develop and manage effective product strategies by designing product concepts and business models, and managing products across their lifecycle
  • Identify marketing emerging themes and modern best practices to respond to market challenges and disruptions
Target Audience

The course will be of interest to a wide range of customer service, marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand the importance and role of customer experience and to design and implement CX programs and build their competencies in marketing and sales and to develop their skills in such disciplines.

Target Competencies
  • Environment analysis
  • Crafting effective marketing mix
  • Developing customer personas and journey maps   
  • Developing a brand identity
  • Analyzing product strategies
  • Launching marketing campaigns
  • Storytelling skills   
Course Outline
  • Strategic Choices for Marketing Leaders 
    • Seeing the big picture: The marketing environment    
    • Interpreting trends, risks, and opportunities
    • From environmental analysis to strategic insight  
    • Designing marketing mix strategies
    • Anticipating market shifts and disruptions 
  • Customer-Centricity in Action    
    • Customer service vs customer experience     
    • The 6 pillars of customer experience  
    • Crafting effective customer personas   
    • Developing customer journey maps
    • Measuring the CX effectiveness initiatives  
  • Managing and Growing Strong Brands      
    • Understanding what a brand really is  
    • Defining brand purpose and positioning
    • Building brand identity and personality  
    • Managing brand equity  
    • Measuring brand performance and health
  • Winning at New Products and Lifecycle Management
    • Applying the problem, solution, and business model canvas
    • Developing product vision and mission    
    • Techniques for testing product viability   
    • Understanding the Product Lifecycle concept
    • Managing product performance across the lifecycle
  • Modern Marketing Practices and Applications      
    • Marketing governance  
    • Neuromarketing  
    • Storytelling for marketing and branding
    • Value-based pricing techniques  
    • Measuring marketing performance  
Associations
Associations
Institute of Sales Management (ISM)

Meirc is a recognized center and an endorsed training partner for the Institute of Sales Management (ISM*). This endorsement is a badge of recognition for the high quality sales and marketing training courses offered by Meirc Training & Consulting. Upon successfully completing any of these courses, participants will be awarded an ISM Certificate in addition to the certificate they receive from Meirc Training & Consulting.

*ISM is the UK’s largest professional body for salespeople and is the authoritative voice of selling and the custodian of sales standards, ethics and best practice. The core mission of the ISM is to promote standards of excellence in sales and sales management and enhance the prestige, integrity and profile of the sales profession as a whole and to inspire sales and marketing personnel to greater heights of achievement. ISM qualifications are vocationally-related, globally-recognized and are overseen by the UK government’s regulator Ofqual so you can be sure they meet the highest standards.

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MPC
MPC Certifications
Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees
2026 Schedule & Fees
Per participant
  • 14 - 18 Jun, 2026
  • English
  • Dubai
  • Venue to be assigned
Fees + VAT as applicable (including coffee breaks and a buffet lunch daily) Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100064080300003

Virtual Learning
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