Name: Events and Conferences Management
Start: 2021-12-26
End: 2021-12-30
Location: Dubai

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Course Methodology

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world problems and policy choices confronting delegates.

Course Objectives

By the end of the course, participants will be able to:

Identify the types of events and conferences in order to execute a more effective plan
Organize, assess and motivate various committees involved in managing events and conferences
Promote their events and conferences by planning and setting a step by step promotional plan
Explain the various functions for managing events and conferences
Prepare and control the financial aspects of a conference
Plan and organize different kinds of exhibitions
Examine all activities in order to evaluate them and to follow up on the events

Target Audience

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.

Target Competencies

Planning, organizing and leading
Analyzing and evaluating
Verbal communication skills
Building rapport
Delivering and receiving accurate feedback

Events and conferences planning
- Definition of events and conferences
- Types of events and conferences
- Aim of a conference
- Importance and concepts
- Collecting information needed in planning
- Setting smart objectives
- Preparing the event plan with detailed activities and schedules
- Selecting the venue and agreeing on the site of the event or conference
Organization of the event or conference
- Choosing human resources for the management of the event or conference
- Forming different specialized committees
- Training and motivating the teams in charge of managing the event or conference
Promotional activities for events and conferences
- Marketing the conference
- Factors attracting participants
- Promotion and advertisement of events or conferences
- Steps needed for the promotion and marketing of the event or conference
- Setting a plan for the promotion of events and conferences
The different functions for managing events and conferences
- The official airline carrier
- Arrangements for accommodation
- Conference registration process
- Social programs
- Public relations and media
The financial aspects of the conference
- Preparing the conference budget
- Fixed expenses
- Variable expenses
- Conference revenues
- Determining the registration fees
- The financial committee
Organizing exhibitions
- Importance of exhibitions in conferences
- Goods and services in a conference
- Pricing policy in exhibitions
- Application for an exhibition
- Promoting the exhibition
- Managing exhibitions
- Criteria for selecting exhibitors
- Contacting exhibitors
Follow up and evaluation of conference and events activities
- Monitoring the event or conference activities
- 'SMART' objectives
- Key factors in assessment
- Benefits of follow up
- The coordination and follow up committee
- Follow up and evaluation

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.