The Certified Strategist: Advanced Tools and Techniques Training Courses - Dubai | Meirc
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Planning and Strategy Management

The Certified Strategist: Advanced Tools and Techniques

Why Attend

Why do some organizations continually succeed in meeting stakeholders’ expectations while others do not? Why do some organizations continuously outperform the competition while others struggle to keep up? One of the key differentiators between all these types of organizations is the existence and proper execution of a well thought out strategy that takes into account the complexities of today’s competitive world. In this course, we will dig deep into many well-established frameworks, tools and techniques for strategic thinking and planning. Participants will be able to pinpoint the real reasons behind long-term strategic performance and will be able to replicate this success in their own organizations.

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Course Methodology

This is a highly interactive course that focuses on the application of each strategic framework to a different business case study. The techniques used in this course include team exercises, group discussions, videos and group presentations. In addition, this course offers participants the opportunity to demonstrate what they have learned by passing an exam that will earn them the ‘Meirc Professional Certification’ (MPC).

Course Objectives

By the end of the course, participants will be able to:
  • Apply essential strategic thinking and planning tools and techniques
  • Employ models and frameworks to strategically analyze the external environment of an organization
  • Plan future strategic moves based on industry characteristics
  • Identify and build organizational competencies, capabilities and a competitive position
  • Define a corporate culture that promotes good strategy execution

Target Audience

All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives.

Target Competencies

  • Strategic planning
  • Competitive analysis
  • Trend analysis
  • Driving customer value
  • Analytical thinking
  • The managerial process of crafting and executing strategy
    • The three big strategic questions
    • Key elements of a successful strategy
    • Strategy and the quest for competitive advantage
    • Competitive advantage examples
    • The importance of strategy
    • Breadth of strategy crafting and implementation
    • Using frameworks as a blueprint
  • General approach strategies
    • Strategic frameworks
    • Possible strategic moves
    • Expand scope
    • Reduce scope
    • Change direction
    • Maintain the status quo
  • Operational strategies
    • The importance of internal activities
    • The basics of running a company
    • Increasing price
    • Increasing volume
    • Reducing costs
  • Organizational strategies
    • The most important asset
    • Optimizing people processes
      • Building skills
      • Optimizing compensation
      • Simplifying the organization
    • Streamlining processes
    • Optimizing information systems
    • Measuring results
  • Financial strategies
    • Keeping cash as king
      • Reducing inventory
      • Reducing receivables
      • Increasing payables
    • Balancing debt and equity
  • External forces strategies
    • Managing suppliers
    • Managing people
    • The effect of the economy
    • Dealing with competitors
    • The industry as a playing field
    • Dealing with auditors
    • Understanding legislation
    • Using technology

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

Per participant - 2019

USD 5,100

Per participant

USD 5,200

Fees + VAT as applicable

Tax Registration Number : 100239834300003

(including coffee breaks and a buffet lunch daily)

2021 - Location & Date

19 - 23 Sep, 2021
21 - 25 Nov, 2021
Meirc reserves the right to alter dates, content, venue and trainer.