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SBS Endorsed - The Certified Strategist: Advanced Tools and Techniques

SBS Endorsed - The Certified Strategist: Advanced Tools and Techniques

Why Attend

Why do some organizations continually succeed in meeting stakeholders’ expectations while others do not? Why do some organizations continuously outperform the competition while others struggle to keep up? One of the key differentiators between all these types of organizations is the existence and proper execution of a well thought out strategy that takes into account the complexities of today’s competitive world. In this course, we will dig deep into many well-established frameworks, tools and techniques for strategic thinking and planning. Participants will be able to pinpoint the real reasons behind long-term strategic performance and will be able to replicate this success in their own organizations.

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Associations
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Overview
Course Methodology

This is a highly interactive course that focuses on the application of each strategic framework to a different business case study. The techniques used in this course include team exercises, group discussions, videos and group presentations. In addition, this course offers participants the opportunity to demonstrate what they have learned by passing an exam that will earn them the ‘Meirc Professional Certification’ (MPC).

Course Objectives

By the end of the course, participants will be able to:

  • Apply essential strategic thinking and planning tools and techniques
  • Employ models and frameworks to strategically analyze the internal and external environment of an organization
  • Plan future strategic moves based on industry characteristics
  • Identify and build organizational competencies, capabilities and a competitive position
  • Define a corporate culture that promotes good strategy execution
Target Audience

All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives.

Target Competencies
  • Strategic thinking
  • Strategic planning
  • Strategic analysis
  • Competitive analysis
  • Trend analysis
  • Driving customer value
  • Analytical thinking
Course Outline
  • Developing a strategic perspective
    • The 20 mile march
    • Murphy’s law
    • What does strategy mean?
    • The three big strategic questions
    • The blind men and the elephant
    • What is the purpose of strategy?
  • Strategy and the quest for competitive advantage
    • What distinguishes great companies?
    • Competitive advantage examples
    • Strive to be the industry’s low-cost provider
    • Outcompete rivals on a key differentiating feature
    • Focus on a certain market niche
    • Develop capabilities not easily imitated by rivals
    • The importance of strategy
    • Case study: Build a company
  • Using strategic frameworks
    • Using frameworks for analysis
    • Frameworks for situation analysis
    • Overview of Porter’s 5 forces
    • Impact of Porter’s 5 forces
    • Creating and capturing value
    • SWOT analysis
    • The SWOT matrix
    • Linking SWOT to objectives and initiatives
    • Fundamentals of the PEDESTL framework
    • The strategy canvas
    • Innovating using the strategy canvas
  • Future foresight
    • The link between strategic management and futures research
    • Futures wheel
    • Futures table
    • Weak signals
    • Black swans and wild cards
    • Futures toolkit
    • The Delphi method
    • Axes of uncertainty
    • Policy stress-testing
    • Backcasting
  • Organizational strategies
    • The most important asset
    • Optimizing people processes
    • Streamlining processes
    • Optimizing information systems
    • Measuring results
Associations
Associations
SBS Swiss Business School

SBS is a management institution dedicated to preparing students for careers in the global economy. SBS offers programs which specialize in International Management, Finance, Marketing, and other fields.

SBS teaches state-of-the-art theory, immerses students in international experiences, and connects them to best practice in business.

SBS Swiss Business School has received institutional accreditation in accordance with the Higher Education Act (HEdA), is accredited by the Swiss Accreditation Council as a University of Applied Sciences Institute (AAQ), by the British Accreditation Council as an Independent Higher Education Institution (BAC), by the accreditation association for business education (ACBSP), by the Specialized Accrediting Body for Business (IACBE), and is recognized as a national advocate and institutional voice for promoting academic quality (CHEA).

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MPC
MPC Certifications
Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees

2025 Schedule & Fees

Location & Date
6 - 10 Jul, 2025
London
Arabic
The Cumberland Hotel, London
10 - 14 Aug, 2025
Barcelona
Arabic
Venue to be assigned
24 - 28 Aug, 2025
Dubai
Arabic
Kempinski / Mall of the Emirates
28 Sep - 2 Oct, 2025
Rome
Arabic
Courtyard by Marriott Rome Central Park
12 - 16 Oct, 2025
Dubai
English
JW Marriott Hotel Marina Dubai
14 - 18 Dec, 2025
Dubai
Arabic
Venue to be assigned
Fees
Per participant

USD 6100

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

Virtual Learning
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