Meirc Professional Certificate (MPC)
MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.
List of Certified CoursesThis course is also offered in face-to-face courses, click on the course below.
Overview
Course Methodology
This is a highly interactive course that focuses on the application of each strategic framework to a different business case study. The techniques used in this course include team exercises, group discussions, videos and group presentations. In addition, this course offers participants the opportunity to demonstrate what they have learned by passing an exam that will earn them the ‘Meirc Professional Certification’ (MPC).
Course Objectives
By the end of the course, participants will be able to:
- Apply essential strategic thinking and planning tools and techniques
- Employ models and frameworks to strategically analyze the internal and external environment of an organization
- Plan future strategic moves based on industry characteristics
- Identify and build organizational competencies, capabilities and a competitive position
- Define a corporate culture that promotes good strategy execution
Target Audience
All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives.
Target Competencies
- Strategic thinking
- Strategic planning
- Strategic analysis
- Competitive analysis
- Trend analysis
- Driving customer value
- Analytical thinking
Course Outline
- Developing a strategic perspective
- The 20 mile march
- Murphy’s law
- What does strategy mean?
- The three big strategic questions
- The blind men and the elephant
- What is the purpose of strategy?
- Strategy and the quest for competitive advantage
- What distinguishes great companies?
- Competitive advantage examples
- Strive to be the industry’s low-cost provider
- Outcompete rivals on a key differentiating feature
- Focus on a certain market niche
- Develop capabilities not easily imitated by rivals
- The importance of strategy
- Case study: Build a company
- Using strategic frameworks
- Using frameworks for analysis
- Frameworks for situation analysis
- Overview of Porter’s 5 forces
- Impact of Porter’s 5 forces
- Creating and capturing value
- SWOT analysis
- The SWOT matrix
- Linking SWOT to objectives and initiatives
- Fundamentals of the PEDESTL framework
- The strategy canvas
- Innovating using the strategy canvas
- Future foresight
- The link between strategic management and futures research
- Futures wheel
- Futures table
- Weak signals
- Black swans and wild cards
- Futures toolkit
- The Delphi method
- Axes of uncertainty
- Policy stress-testing
- Backcasting
- Organizational strategies
- The most important asset
- Optimizing people processes
- Streamlining processes
- Optimizing information systems
- Measuring results
MPC
Meirc Professional Certificate (MPC)
MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.
List of Certified CoursesSchedule & Fees
Face-to-Face Courses
This course is also offered in face-to-face courses, click on the course below.
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