Competitive Strategies and Value Innovation Training Courses - Dubai | Meirc
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Planning and Strategy Management

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Competitive Strategies and Value Innovation

Competitive Strategies and Value Innovation Training Courses in Dubai
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Why Attend

This course introduces key concepts, tools, and principles of strategic management that will allow managers to create their organizations’ unique sustainable competitive advantages using differentiation, low cost, or focus strategies. The course also covers key concepts of mergers and acquisitions, horizontal and vertical integration and outsourcing.

The course offers managers insight into the concepts, tools, and methodologies of blue ocean strategy. Participants learn the strategic logic behind creating blue oceans of uncontested market space and gain understanding into how this concept complements and goes beyond traditional approaches to strategy.

Course Methodology

This program uses an interactive and cooperative learning methodology to actively engage participants into the most effective learning process by using lectures, participants-led presentations, extensive case studies and analysis, teamwork and brainstorming, and video segments discussions.

Course Objectives

By the end of the course, participants will be able to:
  • Distinguish between low cost, differentiation, focus and best cost strategies
  • Identify the differences between strategic alliances, mergers and acquisitions, and outsourcing
  • Apply the basic concepts, tools and frameworks of blue ocean strategy
  • Recognize the knowledge of value innovation practices and methodologies of blue ocean strategy
  • Relate to how blue ocean strategy is 'put into action'

Target Audience

Professionals, managers, and executives who are involved in influencing and supporting the business and functional level strategies of their organization

Target Competencies

  • Business acumen
  • Formulating a strategy
  • Planning for business and functional levels 
  • Innovation and creativity
  • Critical thinking
  • Decision making

Location & Date

15 - 19 Oct, 2017
Dubai
English
Novotel Al Barsha
8 - 12 Apr, 2018
Dubai
English
Meirc reserves the right to alter dates, content, venue and trainer.

Fees: US$

Per participant
US$ 4,600
Fees + VAT as applicable for 2018
(including coffee breaks and a buffet lunch daily)
Discount Plans & Cancellations Policy

Course Outline

  • The five generic competitive strategies
    • The three big strategic questions
    • Strategy and the quest for competitive advantage
    • Defining competitive strategy
    • Low cost provider strategies
      • Objectives and key to success
      • Translating a low cost advantage into higher profits
      • Approaches to securing a cost advantage
      • Keys to success in achieving low cost leadership
      • When does a low cost strategy work best?
      • Pitfalls of low cost strategies
    • Differentiation provider strategies
      • Objectives and key to success
      • Benefits of successful differentiation
      • Sustaining differentiation
      • When does a differentiation strategy work best?
      • Pitfalls of differentiation strategies
    • Best cost provider strategies
      • Objectives and key to success
      • When does a best cost strategy work best?
      • Risks of a best cost strategy
    • Focus low cost and focus differentiation strategies
      • Objectives and key to success
      • Approaches to defining a market niche
      • When does a focus strategy work best?
      • Risks of a focus strategy
  • Complementing the chosen competitive strategy
    • Collaborative strategies: alliances and partnerships
    • Merger and acquisition strategies
    • Vertical integration strategies
    • Outsourcing strategies
    • Offensive versus defensive strategies
    • Web site and social media strategies
  • Blue ocean strategy – the new market space
    • Red ocean versus blue ocean strategies
    • The impact of creating blue oceans
    • Value innovation: the cornerstone of blue ocean strategy
    • The six principles of blue ocean strategy
  • Analytical tools and frameworks
    • The strategy canvas
    • The 'eliminate-reduce-raise-create' actions framework
    • Reading the value curves
  • Formulating blue ocean strategy
    • Reconstructing market boundaries
    • Focusing on the big picture, not the numbers
    • Reaching beyond existing demand