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ISM Endorsed Product Management and Marketing (PMM)

ISM Endorsed Product Management and Marketing (PMM)

Why Attend

The Product Management and Marketing course is a dynamic and comprehensive program designed to equip participants with the essential skills and knowledge needed to excel in the fields of product management and marketing. In today's fast-paced business environment, the ability to develop and market products effectively is crucial for success. This course provides a deep dive into the core principles, and best practices that underpin these critical functions.

Throughout the course, participants will explore topics such as market research, product development, product launch, marketing communication, and product optimization. 

Associations
Associations
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Overview
Course Methodology

The course employs a wide array of templates, group exercises, workshops, and relevant videos to help participants acquire and apply the right competencies necessary to design and promote marketable products.

Course Objectives

By the end of the course, participants will be able to:

  • Define product management and marketing and conduct preliminary analyses to design and launch market-fit products.
  • Learn the new product development process and product life cycle strategies to create desirable products/services and great customer interactions.
  • Develop marketing campaigns using different media vehicles to successfully promote products.
  • Master and optimize product Launches to avoid launch pitfalls.
  • Measure product performance and use product optimization techniques to ensure market growth and customer satisfaction.
Target Audience

Whether you're a budding product manager, marketing professional, or an entrepreneur looking to launch, manage, and promote a new product, this course offers practical insights, real-world case studies, and hands-on exercises to help you build a strong foundation in these key areas. 

Target Competencies
  • Product launch
  • Product marketing 
  • Product positioning   
  • Product optimization
  • Campaign launches
  • Product metrics and tracking
  • Product Life Cycle strategies   
Course Outline
  • Product Management and Marketing Overview   
    • Overview of product management and marketing     
    • Product management role  
    • Market research  
    • Competitive analysis   
    • Customer Analysis  
  • Product development and lifecycle management  
    • The New Product Development (NPD) process  
      • Idea generation   
      • Idea screening  
      • Concept development and testing  
      • Business analysis  
      • Product marketing and mix analysis
      • Test marketing
      • Commercialization
    • Product lifecycle management and strategies  
  • Product promotion and marketing communications      
    • The promotion mix and marketing objectives  
    • Promotion mix strategies across the PLC stages   
    • Creating a promotional campaign  
    • Advantages and disadvantages of various media types
    • Media selection considerations  
    • Social media marketing
  • Product launch and positioning
    • Causes of new product failure
    • Types of product launches
    • Product Launch strategies:
      • Creating taglines    
      • Writing a press release
      • Product positioning  
  • Product optimization and metrics      
    • Difference between NPD and Design Thinking 
    • Design Thinking and product optimization 
    • A/B testing and experimentation 
    • Product metrics and tracking 
Associations
Associations
Institute of Sales Management (ISM)

Meirc is a recognized center and an endorsed training partner for the Institute of Sales Management (ISM*). This endorsement is a badge of recognition for the high quality sales and marketing training courses offered by Meirc Training & Consulting. Upon successfully completing any of these courses, participants will be awarded an ISM Certificate in addition to the certificate they receive from Meirc Training & Consulting.

*ISM is the UK’s largest professional body for salespeople and is the authoritative voice of selling and the custodian of sales standards, ethics and best practice. The core mission of the ISM is to promote standards of excellence in sales and sales management and enhance the prestige, integrity and profile of the sales profession as a whole and to inspire sales and marketing personnel to greater heights of achievement. ISM qualifications are vocationally-related, globally-recognized and are overseen by the UK government’s regulator Ofqual so you can be sure they meet the highest standards.

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Schedule & Fees

2025 Schedule & Fees

Location & Date
9 - 13 Feb, 2025
Dubai
English
Venue to be assigned
19 - 23 Oct, 2025
Dubai
English
Venue to be assigned
Fees
Per participant

USD 5750

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

Virtual Learning
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