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ISM Endorsed Product Management and Marketing - Virtual Learning

ISM Endorsed Product Management and Marketing - Virtual Learning

Why Attend

This ISM Endorsed Product Management and Marketing course is a dynamic and comprehensive program designed to equip participants with the essential skills and knowledge needed to excel in product management and marketing. The course provides a deep dive into the core principles and best practices that underpin these critical functions. Throughout the course, participants will explore market research, product development, product launch, marketing communication, and product optimization.

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Overview
Course Methodology

The course employs a wide array of templates, group exercises, workshops, and relevant videos to help participants acquire and apply the right competencies necessary to design and promote marketable products.

Course Objectives

By the end of the course, participants will be able to:

  • Define product management and marketing and conduct preliminary analyses to design and launch market-fit products.
  • Learn the new product development process and life cycle strategies to create desirable products, services, and excellent customer interactions.
  • Develop marketing campaigns using different media vehicles to promote products/services successfully.
  • Master and optimize product Launches to avoid launch pitfalls.
  • Measure product performance and use product optimization techniques to ensure market growth and customer satisfaction.
Target Audience

This course targets product managers, marketing professionals, or entrepreneurs looking to launch, manage, and promote a new product or enhance current product management practices. The course offers practical insights, real-world case studies, and hands-on exercises to help participants build a strong foundation in these critical areas. 

Target Competencies
  • Product launch
  • Product marketing 
  • Product positioning   
  • Product optimization
  • Campaign launches
  • Product metrics and tracking
  • Product Life Cycle strategies   
  • Developing user personas and journey maps 
Course Outline
  • Introduction to Product Management and Marketing    
    • Overview of product management and marketing     
    • Product management role 
    • Market research 
    • Competitive analysis  
    • Customer Analysis 
  • Product development and lifecycle management 
    • The New Product Development (NPD) process 
      • Idea generation  
      • Idea screening 
      • Concept development and testing 
      • Business analysis 
      • Product marketing and mix analysis
      • Test marketing
      • Commercialization
    • Product lifecycle management and strategies 
  • Product promotion and marketing communications      
    • The promotion mix and marketing objectives 
    • Promotion mix strategies across the PLC stages   
    • Creating a promotional campaign  
    • Advantages and disadvantages of various media types
    • Media selection considerations 
    • Social media marketing
  • Product launch and positioning
    • Causes of new product failure
    • Types of product launches
    • Support strategies for product launch:
      • Creating taglines    
      • Writing a press release
      • Product positioning  
  • Product optimization and metrics      
    • Difference between NPD and Design Thinking 
    • Design Thinking and product optimization 
    • User personas and customer journeys  
    • A/B testing and experimentation 
    • Product metrics and tracking
Schedule & Fees

2024 Schedule & Fees

Location & Date

There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.

Fees
Per participant

USD 3100

Fees + VAT as applicable

Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

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