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Certified Training and Development Professional

Certified Training and Development Professional

Why Attend

Training and development professionals are under continuous pressure to offer exceptional training services. The demands of their job can only be fulfilled through an extensive knowledge of the main topics related to the training profession. This course will equip participants with practical knowledge for promoting training within their organizations, linking training to organizational objectives, analyzing training needs, and selecting internal trainers and external consultants. In addition, the course focuses on different levels of training evaluation and on the competencies required by training professionals.

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Course Methodology

Participants will learn by doing. A number of practical group exercises are used to assist participants in applying theoretical knowledge to organizational settings.

Course Objectives

By the end of the course, participants will be able to:

  • Describe the strategic significance of training with particular emphasis on aligning training with strategy, promoting training within the organization and partnering with managers and supervisors
  • Develop appropriate methods to conduct a Training Needs Assessment (TNA)
  • Examine ways to select internal trainers and to hire external consultants
  • Demonstrate the success of training at all evaluation levels, from reaction to Return On Investment (ROI)
  • List foundational competencies for training professionals along with key actions and behaviors
Target Audience

Training and development professionals involved in the process of training needs analysis, coordinating and organizing training courses, and evaluating the results of training.

Target Competencies
  • Working with people
  • Presenting and communicating
  • Applying expertise and technology
  • Following instructions and procedures
  • Planning and organizing
  • Formulating concepts and strategies


Course Outline
  • The strategic framework of training: an overview
    • The role of a training department
    • Approaches aligning training with strategy
      • From top down to pulse taking
    • Marketing training within the organization
      • Training preparations
      • Guidelines for promotional material
      • Your training announcement template
    • Partnering with managers and supervisors
      • The style inventory
      • Planning, preparation, presentation and follow up with managers and supervisors
      • Roles and responsibilities
  • The role of the training professional in TNA
    • The importance of identifying needs
    • The training needs assessment process
    • Data collection methods: quantitative and qualitative
    • Advantages and disadvantages of the quantitative and qualitative methods
    • Approaches to identifying needs
    • Workshop: applying training needs assessment
  • Selecting Subject Matter Experts (SMEs)
    • Qualifications for internal trainers
    • Internal trainer selection process
    • Train the trainer boot camp
    • Feedback and coaching template for internal trainers
  • Hiring a consultant or external trainer
    • Screening consultants criteria worksheet
    • Proposal evaluation
    • Review of a training proposal
    • Consultant interview evaluation questions
    • Monitoring consultant performance: beginning, during, closing
  • Demonstrating the success of training
    • Lessons on how to evaluate training
    • The four levels of evaluation
    • Linking evaluation levels with TNA
    • Linking evaluation levels with Instructional Learning Objectives (ILOs)
    • Components of a complete ILO
    • The ROI process model
    • Tabulating program costs
    • Calculating ROI
  • Competencies of the training professional
    • Competency defined: the iceberg metaphor
    • Competency: components and types
    • Foundational competencies for training professionals
    • Key actions and behaviors
    • Your personal development plan
Society for Human Resource Management (SHRM)

Meirc is recognized by the Society for Human Resources Management (SHRM) as a Recertification Provider. This recognition implies that participants who attend any of the SHRM approved programs delivered by Meirc Training & Consulting will earn a number of Professional Development Credits (PDCs) which will help them maintain their certification in SHRM-CP or SHRM-SCP.

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MPC Certifications
Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

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