Name: Advanced Business Writing
Start: 2021-02-28
End: 2021-03-04
Location: Dubai

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Course Methodology

This course uses a variety of learning tools including writing activities, story-boarding, controlled experiments and videos. The course also provides participants with complex situations which require written interventions.

Course Objectives

By the end of the course, participants will be able to:

Write effective emails, memos and letters
Use rules for organizing content in a clear and concise manner
Match writing complexity to the modern business environment
Apply advanced structuring techniques in writing that yields a desirable response
Identify and talk to their reader’s interests

Target Audience

All individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters

Target Competencies

Written communication
Business writing etiquette
Structured thinking
Assertiveness
Ability to address complex situations
Reading between the lines

Note

It is essential that participants on this course have a good command of the English language.

Advanced techniques for effective writing
- Defining effective writing
- Characteristics of effective writers
- Understanding the hallmarks of effective communicators
- Elements of written communication
- Writing in a business context
- Understanding your audience
- Setting a purpose for your writing
- Understanding sources of miscommunication
- Tips for business writing
Organizing content
- The 3 forms of communication
- Using simple and specific language to avoid confusion
- Using positive language
- Applying rules for bullet points
- Maintaining an impersonal style
- Avoiding repetitions
- Using active verbs to promote a response
Writing style
- Adding a personal touch to business writing
- Organizing paragraphs effectively
- Using varied sentences
- The 6 Cs of effective writing
- Recognizing clichés and jargon
- Applying the gunning fox index for writing complexity
- Using visual aids to support text
- Going the last inch: proof reading your work
Logical sequencing of ideas
- Building your key message
- Organizing the introduction, body and ending
- Structuring ideas from the bottom up
- Refining the flow from the top down
- Drawing impeccable conclusions
- Summarizing ideas effectively
Responding to complex situations through writing
- Building rapport with your audience
- Managing expectations: responding to bad news
- Managing expectations: saying no
- Effectively handing difficult individuals
  - Hostile: responding assertively
  - Pessimist: sticking to facts
  - Nagger: setting the rules
  - Mr. Know-it-all: staying focused
  - Egoist: getting descriptive
  - Manipulator: taking the initiative

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.