Certificate in Events Management - Virtual Learning

Certificate in Events Management - Virtual Learning

Why Attend

The events industry has grown significantly in the past two decades and has become a robust economic force. According to the U.S. Bureau of Labor Statistics, the event planning profession is expected to grow 10% by 2024, faster than the average growth rate for all occupations. Studies in 2016 show that about 18 million events and meetings are organized in the U.S. every year, generating $280 billion in spending and $66.8 billion in labor income. The events industry is now worth £42.3 billion in the UK and constitutes 5% of the economic growth in Dubai.

Events play an important role in economic development and social well-being and can help achieve other business objectives like community cohesion, branding appreciation, and corporate reputation improvement. This growing and changing industry allows professionals to use their communication, marketing, social media, and project management skills.

This course has been designed to provide you with detailed background knowledge and understanding of the complexities of this dynamic industry and will furnish you with the necessary skills to succeed in its various aspects. During the course, we will explore the event planning domain through case studies, field trips (when possible), research results, and hands-on activities and exercises.


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Course Methodology

The course uses interactive techniques such as team exercises, case studies, individual exercises, role plays (rehearsed and impromptu), videos, and group feedback.

Course Objectives

By the end of the course, participants will be able to:

  • Comprehend and define the fundamental principles underlying event management.
  • Develop an event execution plan using a systematic step-by-step process.
  • Assess best-practice of managing events logistics.
  • Implement diverse methodologies to assess the effectiveness of an event.
  • Suggest improvement that moves an event from good to great.
Target Audience

This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.

Target Competencies
  • Assessing risks
  • Actively listening to stakeholder needs
  • Developing event plans
  • Coordinating event logistics
  • Analyzing post-event metrics
  • Identifying suitable venues
Course Outline
  • Foundations of Event Management
    • Definition of ‘event’
    • Reasons for organizing events
    • Types of events
    • Importance of events
    • Definition of an event theme
    • Steps to create and theme an event
    • Stakeholders of an event
  • Steps in the Event Planning Process
    • Deciding the vision and theme of an event
    • Conducting a SWOT analysis
    • Setting goals and objectives
    • Determining the event’s feasibility
    • Choosing an appropriate organizational structure
    • Creating a plan
    • Evaluating the event
    • The 5 Ws of event creation
    • Being S.M.A.R.T with your objectives
  • Managing Event Logistics
    • HR management for events
    • Choosing an ideal venue
    • Marketing and promoting your event
    • Elements of event promotion and marketing
      • Ticketing
      • Signage
      • Advertising
    • Budgeting of events
    • Safety components in event management
    • Risk mitigation and contingency plans
    • Potential problems
      • Weather
      • No shows
      • Delayed deliveries
  • Event Assessment and Evaluation
    • Differences between assessment and evaluation
    • Six key stages in event evaluation
    • Various methods of event evaluation
    • Gantt charts for managing task schedules
    • The ROI evaluation
    • Measuring social media engagement
  • Organizing Great Events
    • Needed steps for organizing influential events
      • Plan and execute an effective campaign
      • Use an efficient communication system
      • Use the event website wisely
      • Use technology wisely
      • Execute a sound logistics system
    • Recap
MPC Certifications
Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses
Schedule & Fees
Face-to-Face Courses

This course is also offered in face-to-face courses, click on the course below.