IIBA Endorsed Building and Presenting a Powerful Business Case Training Courses - Dubai | Meirc
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Planning and Strategy Management

IIBA Endorsed Building and Presenting a Powerful Business Case

Why Attend

In this course, you will learn how to use every resource at your disposal to scope a business case and to build a compelling presentation to drive your message forward.  By helping you expand your repertoire of analytical tools, this course will allow you to prepare a credible evidence-based business case in the form of a PowerPoint presentation.  In addition to developing the business case, the course will provide you with the skills to improve your presentation delivery skills regardless of the topic, audience or media used.

Building and Presenting a Powerful Business Case is a hands-on course and will provide you with both a business case toolkit and an opportunity to practice your presentation delivery skills while receive constructive feedback.

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Course Methodology

The course uses a mix of interactive techniques, such as analytical tools, case studies, presentation development, presentation delivery and individual feedback.

Course Objectives

By the end of the course, participants will be able to:
  • Define and use the main steps involved in developing a business case
  • Scope a requirement and break it down into structured issues
  • Conduct critical analysis using an elaborate business case toolkit
  • Design and deliver a structured business case
  • Prepare for a presentation using a systematic and easy-to-follow approach
  • Use the most commonly available visual aids to support their presentation and make it visually appealing

Target Audience

All those who wish to improve their business case development and presentation skills to a noticeable level using a strictly hands-on approach. The workshop-type course is particularly helpful for people who have to prepare and deliver presentations to senior management.

Target Competencies

  • Problem scoping
  • Structuring
  • Analytical ability
  • Presentation design and delivery
  • Verbal and non-verbal communication
  • PowerPoint
  • Scoping the Business Case
    • Business case considerations
    • 6 steps to develop a business case via a hypothesis driven approach
    • Working with hypothesis trees
    • Problem statements and the critical question
    • Framing a problem: Situation, Complication, Question and Answer (SCQA)
    • The MECE Principle
  • Conducting Critical Analysis
    • The business case toolbox
    • Focus interviews
    • Benchmarking
    • The opportunity matrix
    • Creating visualaides effectively
    • Mastering the 5 primary chart types
  • Designing a Compelling Business Case
    • Sketching out a story-line
    • Securing stakeholder buy-in
    • Managing stakeholder expectations
    • Developing and delivering a communications plan
  • Preparing for a Presentation
    • Gathering the raw data
    • The various sources of data and presentation content
    • How much information should you begin with
    • Filtering the information
    • Triple S rule
    • Deciding on time allocation: how will you know how much time you need
    • Formula of substance, style and support and its impact on the way you present
  • The Framework of an Effective Presentation
    • Opening with a win: how to win audience’s attention
    • Preview: what should be mentioned in the outline?
    • Key points of a presentation
    • The psychological rule of 3
    • Recapping before the finish: common tips and pitfalls
    • Closing with a bang
  • Visual Aids
    • Use of objects and props for visual impact
    • Hand-outs: when and how to circulate them
    • Secrets and techniques for using flip charts
    • Pictures and images: the trends today
    • PowerPoint: what every presenter should know

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.


International Institute of Business Analysis (IIBA®)

Meirc is an Endorsed Education Provider™ (EEP) for the International Institute of Business Analysis (IIBA®). IIBA® is an independent non-profit professional association serving the growing field of business analysis. As the global thought leader and voice of the business analysis community, IIBA® actively supports the recognition of the profession, and works to maintain standards for the ongoing development of the practice and the certification of business analysts. Meirc’s IIBA® accredited courses are based on the Business Analysis Body of Knowledge (BABOK®) guide. Participants in these courses can earn Professional Development (PD) units as well as prepare for the IIBA® competency-based certification exams including the ECBA™, the CCBA™ and the CBAP™ certifications.

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Per participant - 2019

USD 4,800

Per participant

USD 5,200

Fees + VAT as applicable

Tax Registration Number : 100239834300003

(including coffee breaks and a buffet lunch daily)

PD Hours/CDU: 20

2021 - Location & Date

15 - 19 Aug, 2021
Meirc reserves the right to alter dates, content, venue and trainer.

This course is currently unscheduled in Virtual Learning.

Request this course as Virtual Learning