Foundations of Strategic Planning

Foundations of Strategic Planning

Why Attend

Strategic planning is a systematic and structured approach to defining an organization's direction and decision-making processes. It involves setting goals, determining action plans, and mobilizing resources. This essential process helps organizations adapt to dynamic market conditions, align their internal resources towards common objectives, and ultimately, sustain competitive advantage. This interactive workshop will equip professionals with the necessary tools for developing practical strategic plans. Participants in this workshop will be introduced to the latest strategic concepts and will engage in practical exercises to understand the strategic planning process from conception to execution.

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Course Methodology

Through expert-led sessions, case study analyses, and team discussions, attendees will understand how to align strategic initiatives with organizational goals, navigate different business environments, and think strategically about their organization’s environment.

Course Objectives

By the end of the course, participants will be able to:

  • Explain the concept of strategy and the process of strategic planning development
  • Evaluate both external and internal organizational environments using different strategic frameworks
  • Formulate strategic plans which include critical success factors, strategic goals, and operational objectives
Target Audience

Professionals seeking a solid foundation in strategy principles and developing strategic plans. This workshop is also ideal for those who wish to review their current strategy and update it based on the latest applications in this domain.

Target Competencies
  • Applying strategic frameworks
  • Identifying critical success factors
  • Strategic goal setting
  • Operational objective setting
  • Developing strategic plans
Course Outline
  • An Overview of Strategy
    • Origins of strategy and strategic planning
    • Strategic myths and misconceptions
    • Classical planning versus strategic planning
    • The fat-free strategy model
    • Key terms in strategic management
  • Situational Analysis
    • Strategic thinking versus strategic planning
    • The importance of situational analysis
    • Porter’s five forces and its application
    • Internal analysis using SWOT
    • External analysis using PESTEL
  • Developing Strategic Plans
    • Ensuring strategic alignment
    • Extracting Critical Success Factors
      • Key Performance Areas
      • Core Competencies
      • Organizational Values
    • Strategic goals
    • Strategic Key Performance Indicators (KPIs)
    • Operational objectives
Schedule & Fees