Revenue Management and Pricing Strategy Fundamentals

Course Methodology

This course will provide participants with activities concerning the knowledge, skills, and competencies required to develop and execute fundamental revenue management processes in their organizations. Also, participants will learn how to integrate multiple data sources and analyze them to improve business performance through price optimization, demand forecasting, availability control, and inventory allocation.

Course Objectives

By the end of the course, participants will be able to:

• Gain insight into revenue management principles.
• Apply different forecasting methods to drive future demand.
• Develop the right pricing strategy and relevant measures.
• Optimize the use of existing inventory through proper allocation and capacity control.
• Discuss the key trends in revenue management for different businesses.

Target Audience

This course is designed for marketing and sales department heads and managers (B to B and B to C), business professionals, business owners, entrepreneurs starting a business, and any professional with business experience wishing to update their skills and learn new revenue management and pricing techniques.

Target Competencies

• Forecasting
• Inventory management
• Analytical thinking
• Financial decision making
• Strategic insight
• Pricing strategies
• Negotiation skills
• Communication skills
• Statistical analysis
• Economic savviness
• Margin analysis