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DMI Pro: Certified Digital Marketing Professional (CDMP) Meirc Plus Speciality Training

DMI Pro: Certified Digital Marketing Professional (CDMP)

Why Attend

The DMI Pro: Certified Digital Marketing Professional (CDMP) course, also known as the “Professional Diploma in Digital Marketing” in association with the Digital Marketing Institute (DMI), is the world’s most recognised digital marketing qualification.  It provides participants with a 360 degree approach to Digital Marketing concepts.  Participants will experience cutting edge methodologies and best practice, as well as breakthrough technologies and research in the Digital Marketing arena.

This certified course covers multiple principles of Digital Marketing, including social media marketing, SEO, Google Ads, content marketing and much more.  At the end of the course, participants will receive membership to the Digital Marketing Institute and their online portal of extensive resources and membership forums.  Participants will also be given the opportunity to take the Certified Digital Marketing Professional (CDMP) exam in order to earn the Professional Diploma in Digital Marketing.

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Course Methodology

This course uses the official Digital Marketing Institute (DMI) portfolio of training materials, including interactive presentations, videos, live practice exercises, and group activities.

Course Objectives

By the end of the course, participants will be able to:

  • Understand Digital Marketing fundamentals and channels
  • Know how to develop marketing content and analyse campaign results
  • Demonstrate social media channel algorithms, how they work, and create and manage ads
  • Apply Search Engine Optimization techniques on and off page
  • Utilise Google Ads Search network, Google Display Network and YouTube Ads
  • Understand how to apply digital reports, results, Ad sets and overall Ad performance in order to optimise the marketing function
  • Apply and design a Digital Marketing strategy framework.  
Target Audience

This course is suitable for anyone seeking to gain a leading and recognisable qualification in Digital Marketing. This includes, but is not limited to; marketing professionals, brand managers, social media managers and specialists, sales managers and associates, Digital Marketing professionals, and media and communication specialists.

Target Competencies
  • Digital Marketing channel integration
  • SEO
  • Google Ads Platform
  • Content creation
  • Digital Marketing strategy

This course is accredited by the Digital Marketing Institute (DMI).  Participants attending this course receive membership to DMI, complimentary access to DMI resources and the opportunity to take the Certified Digital Marketing Professional (DMI Pro) exam after the course.  Once successful, participants will be awarded the "Professional Diploma in Digital Marketing" and can use the designation "CDMP".

Course Outline
  • Digital Marketing Introduction
    • Principles of Digital Marketing
    • Digital research
    • Developing objectives
    • Cultural research
    • Connecting with the customer
  • Content Development
    • Content marketing concepts and strategy
    • Developing a content marketing plan
    • Publishing and distributing content
    • Using content research to find opportunities
    • Creating and curating content
    • Metrics and performance
    • Establishing content intent
  • Social Media Marketing
    • Key social platforms for digital marketing
    • Growing and engaging an audience
    • Developing data-driven audience and campaign insights
    • Setting up a social media experience for a business
    • Creating and optimising social media campaigns
    • Live-online practicing on social media advertising
  • Search Engine Optimisation (SEO)
    • SEO fundamentals
    • Keywords and SEO content plan
    • Measuring SEO performance
    • Aligning SEO and business objectives
    • Optimising organic search rankings
  • Google Paid Search and Google Video – YouTube
    • Fundamentals of paid search
    • Search campaign management
    • Paid search campaign measurement
    • Paid search campaign creation with Google Ads
    • Fundamentals of display and video advertising
    • Google display network and video ad formats
    • Creating and managing a YouTube channel
    • Creating display and video campaigns
    • Targeting display and video campaigns
    • Measurement and optimisation
    • Reporting on display campaign
  • Email Marketing
    • Email marketing fundamentals
    • Email design
    • Testing and optimising an email campaign
    • Tools and strategy
    • Creating an effective email campaign
    • Marketing automation
  • Website Optimisation
    • Web design and website optimisation
    • Design principles and website copy
    • Publishing a basic website
    • User-centred design and website optimisation
    • Website metrics and developing insight
  • Analytics – Google Analytics
    • Web analytics fundamentals
    • Creating and configuring a Google Analytics account
    • Monitoring campaigns with Google Analytics reports
    • Setting goals with Google Analytics
    • Analysing and recording Google Analytics data
    • Using Google Analytics 4
  • Design Strategy 
    • Digital strategy fundamentals
    • Setting strategy objectives and KPIs
    • Digital strategy research
    • Developing a creative strategy
    • Executing a Digital Marketing strategy
    • Communicating a Digital Marketing strategy
    • Forecasting performance
Digital Marketing Institute (DMI)

As the global standard in digital marketing professional learning and certification, The Digital Marketing Institute (DMI) develops leading players of the most exciting game in the world. Founded in Ireland, DMI has offices in the U.S. and Australia, over 230,000 Members, and partners in more than 180 countries. DMI has certified over 55,000 individuals globally with its digital marketing training portfolio. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence, and industry know-how to stay relevant — and to make an impact — in an always-evolving digital world. DMI is backed by BPP Education Group, the global leader in professional and vocational education.

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