Per participant
- 19 - 23 Apr, 2026
- Arabic
- Dubai
- Venue to be assigned
Mastering Generative Artificial Intelligence (GenAI)
Why Attend
The emergence of consumer-facing Generative Artificial Intelligence (AI), also referred to as GenAI, tools like ChatGPT has marked a pivotal moment in technology—not only reshaping the consumer sector but also revolutionizing the business landscape. Are you and your organization ready for the monumental changes and challenges on the horizon?
According to McKinsey & Company, Generative AI could contribute between USD $21 billion and $35 billion annually to the economies of the Gulf Cooperation Council (GCC) countries, accounting for 1.7% to 2.8% of the region's non-oil GDP. Goldman Sachs also notes that two-thirds of U.S. occupations could be affected by AI-powered automation, fundamentally reshaping the workforce.
Despite these opportunities, organizations face significant talent shortages in AI. The rapid advancement of Generative AI has created a skills gap, with many companies struggling to find professionals equipped to implement and manage these technologies.
This practical course will provide non-technical professionals with the essential knowledge and guidance to actively participate in AI-driven decision-making. By addressing the talent gap, participants can empower their organization to build internal capabilities and cultivate an AI-ready culture.
This course is also offered in Virtual Learning, click on the course below.
Overview
Course Methodology
This course is highly practical and focuses on learning by doing, with participants using Generative AI tools directly in class to create websites, applications, presentations, audio, video, and data insights using natural language prompts. The sessions combine short, focused explanations with real-world case studies to help participants connect AI concepts to their own work and organization. Throughout the program, participants work through structured hands-on labs and small group activities that solve realistic organizational problems and encourage collaboration. Engagement is reinforced through interactive Q&A, short reflections, and light gamified elements such as quizzes and challenges to support recall and confidence.
Course Objectives
By the end of the course, participants will be able to:
By the end of the course, participants will be able to:
- Explain the basics of Artificial Intelligence, Machine Learning, and Generative AI in simple business language
- Use Generative AI tools to create content, designs, summaries, and simple prototypes that support their daily work
- Identify practical opportunities to use Generative AI to improve productivity, services, and internal processes
- Apply basic principles for safe, responsible, and trustworthy use of Generative AI, including data privacy and risk awareness
- Prepare a simple action plan to test, scale, and communicate Generative AI use cases inside their organization
Target Audience
This course is designed for professionals and managers from any department or industry who want to use Generative AI to improve their daily work. It is suitable for non-technical participants who may not have an AI or IT background but want to understand and use AI tools in a simple, practical way. The program is especially relevant for individuals who are looking to increase productivity, streamline processes, and generate new ideas, services, or projects using Generative AI. It is also valuable for those who are involved in change, innovation, or digital transformation and want to build confidence in guiding or supporting AI-related initiatives in their organization.
Target Competencies
By completing this course, participants will strengthen their skills in:
- AI literacy and confidence with Generative AI tools
- Applying Generative AI in daily work and projects
- Managing Generative AI risks and responsible use
- Leading and supporting change towards AI adoption in their teams
Course Outline
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AI & Generative AI Essentials
- Understand what AI and Generative AI are and why they matter now
- See where “machine learning” fits in the bigger AI picture
- Learn the difference between traditional AI, Generative AI and large language models
- Review clear, practical examples of high-value use cases in organizations
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Generative AI for Everyday Work: Content, Design & Ideas
- Design slide decks and reports using simple Generative AI presentation tools
- Build a basic website, application or landing page with AI-powered builders
- Create branded visuals and short videos using Generative AI design tools
- Use Generative AI to generate and structure ideas for new initiatives, policies, campaigns or services
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Generative AI for Data & Document Workflows
- Summarize long reports, regulations and policies into short, clear messages
- Turn Excel/CSV files into insights, charts and written explanations
- Draft emails, memos, FAQs and citizen/customer messages with AI support
- Build simple “AI helpers” that answer questions using your internal documents
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Trustworthy AI
- Understand the limitations of Generative AI and “hallucinations”
- Apply basic rules for data privacy, confidentiality and responsible use
- Get a simple overview of key AI rules and guidelines in the region and worldwide
- Learn how to make AI-supported decisions more explainable and traceable
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From Experiment to Implementation
- Select the right use cases and quick wins for your organization
- Create a simple roadmap to move from small tests to real AI projects
- Understand main cost drivers and how to budget for Generative AI tools
- Manage change by preparing people, policies and processes for AI
Schedule & Fees
Virtual Learning
This course is also offered in Virtual Learning, click on the course below.
Course Contact
Contact me if you have any questions.
I speak English & Arabic!
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