May 8 2019
Marketing and Sales
Negotiation is an old art and an integral part of any business. It may lead a company to an immense growth or an immediate demise, so it should never be underestimated.
Successful negotiation is not always easy. But if you want to learn how to negotiate like a professional, take a look at this effective process with key factors that can increase your leverage.
Research your buyer
Here are 7 steps to a successful negotiation:
Mr. George Khayat is a partner with Meirc Training & Consulting. He holds a bachelor of science in management from the Lebanese American University, a master in marketing and communication from ESCP-EAP University in France, and is currently completing a master of science in management from St. Joseph University in Beirut. George is a certified marketing analyst (The Graduate Board of Management, USA), a chartered marketer (Chartered Institute of Marketing, UK), a certified Lego® Serious Play® method facilitator, and a certified sales professional (Sales Training International, USA). He is also certified in Action Selling® (USA) and Guerrilla Marketing (Australia).More