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Strategic Frameworks Episode 3: Backcasting

27 April 2022 (Wednesday)
Strategic Frameworks Episode 3: Backcasting

Backcasting is used in futures studies as an alternative to traditional strategic planning approaches. In a sense, backcasting is a mirror image of forecasting. While forecasting involves predicting the future based on current trends, strategists use backcasting to envision a desirable future and determine what must happen to reach that goal. Join us on this webinar to learn more about how backcasting can help you in your strategic planning initiatives. We look forward to seeing you.

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Presented by
Dr. Mohammed Nayal

General Manager

Dr. Mohammed Nayal is a partner at Meirc Training and Consulting and General Manager of the company’s offices in Riyadh, Kingdom of Saudi Arabia. He holds a bachelor of science degree in systems and control engineering from Case Western Reserve University, a master of science in engineering economic systems from Stanford University, a master's in business administration from the University of California at Berkeley, and a doctorate in education from the University of Glasgow. In addition, Dr. Nayal is a certified business data analyst (CBDA) from the International Institute of Business Analysis (IIBA) and a certified training practitioner (CTP) from the Institute for Performance and Learning (I4PL).

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