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CIM Digital Marketing Program

CIM Digital Marketing Program

Why Attend

The CIM Digital Marketing Programme focuses on the frameworks and techniques required to plan, execute, and measure effective digital marketing activity. Without a structured digital strategy, organizations risk losing relevance, reach, and return. This course addresses how to align digital marketing plans with business objectives, integrate across digital channels, and use data to drive performance. By attending, professionals will develop the skills needed to manage digital marketing activities strategically and commercially, delivering measurable outcomes and supporting business growth.

Associations
Associations
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Overview
Course Methodology

The course involves a combination of case studies, practical exercises, and group discussions to build practical skills in strategic digital marketing planning and performance management. Breakout sessions and organized feedback activities help everyone get involved and apply important digital frameworks in different areas like planning and evaluation.

Course Objectives

By the end of the course, participants will be able to:

  • Analyze the digital landscape and understand the impact of evolving technology on customer behavior
  • Develop integrated digital marketing strategies aligned with business and customer needs
  • Structure effective digital marketing plans that balance channels, budgets and resources
  • Apply channel-specific strategies for search, social, content, influencer, affiliate and email marketing
  • Measure, evaluate, and optimise digital marketing performance using analytics and data storytelling
Target Audience

This course is designed for mid-level marketing professionals responsible for planning, managing, or integrating digital marketing into broader marketing activity. It is particularly relevant for those seeking to deepen their digital strategic planning capabilities and strengthen their understanding of how digital supports wider business goals. The course is also suitable for those with a good foundation in marketing who want to apply structured and measurable approaches to digital marketing management.

Target Competencies
  • Digital strategy development
  • Integrated marketing planning
  • Channel management and optimization
  • Digital marketing performance measurement
  • Data interpretation and reporting 
Note

The course is Certified by CIM (The Chartered Institute of Marketing)

Course Outline
  • The Digital Landscape
    • Evaluating how digital technologies and platforms are reshaping customer behavior
    • The impact of emerging technologies and regulatory frameworks on strategic planning
    • Identifying key digital trends and risks to inform future-focused marketing activity
  • Digital Marketing Strategy
    • Building digital strategies that align with business priorities and deliver customer value
    • Integrating digital effectively across global, multichannel, and cross-functional activity
    • Using digital tools and frameworks to prioritize opportunities and manage complexity
  • Digital Marketing Planning
    • Structuring digital marketing plans using strategic frameworks and customer insight
    • Aligning targeting, messaging, and resource allocation to campaign and business goals
    • Applying attribution, budgeting, and forecasting tools to support commercial decision-making
  • Digital Marketing Channels: The Role of Each Digital Channel in Delivering an Integrated Strategy
    • Search Marketing
      • Developing search strategies that improve visibility, reach, and conversion
      • Aligning SEO and paid media to support campaign and content objectives
      • Using search analytics to evaluate performance and refine approach
    • Websites and UX
      • Understanding the role of websites in brand, engagement, and conversion strategy
      • Evaluating user journeys and on-site behavior to improve performance
      • Applying UX principles to support consistency and accessibility across devices
    • Display Advertising
      • Using display to drive brand awareness and support performance campaigns
      • How to plan targeting, creativity, and placement to match campaign goals
      • Measuring display outcomes using behavioral and conversion data
    • Social Media Marketing
      • Aligning social channel activity to audience needs and brand strategy
      • Developing content and engagement plans that support reach and relevance
      • Measuring and optimizing social media impact using defined KPIs
    • Content Strategy
      • Creating content strategies that align with the customer journey and brand goals
      • Managing production across formats and teams to ensure consistency and quality
      • Using performance data to refine content approach and increase effectiveness
    • Influencer Marketing
      • Identifying strategic roles for influencers within brand and campaign plans
      • Planning and managing partnerships that support measurable business outcomes
      • Integrating influencer activity into the broader channel mix and evaluating ROI
    • Affiliate Marketing
      • Using affiliate models to support acquisition and performance marketing
      • Selecting and managing partners in line with brand and commercial objectives
      • How to monitor tracking, attribution, and compliance to optimize return
    • Email Marketing
      • Planning lifecycle email campaigns aligned to customer behavior and segmentation
      • Optimizing message delivery, design, and calls-to-action to drive results
      • Tracking engagement and ensuring alignment with data and privacy standards
  • Digital Marketing Performance
    • Defining meaningful metrics and KPIs to evaluate digital marketing success
    • Applying evaluation frameworks and analytics tools to track and report outcomes
    • Using insights to refine future digital activity and support commercial growth
Associations
Associations
Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global community of members committed to driving excellence in the profession. Established in 1911, CIM has been setting the international benchmark for marketing standards for over a century.
Through its qualifications, training, resources, and professional recognition, CIM empowers individuals and organizations to achieve marketing excellence, enhance career prospects, and deliver greater business impact. Its Chartered Marketer status represents the pinnacle of professional achievement in marketing, demonstrating expertise, credibility, and a commitment to continuous development.
By combining world-class knowledge, practical insights, and a strong professional network, CIM supports marketers at every stage of their career journey and ensures that marketing remains a central force for growth and innovation in today’s dynamic business world.

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Schedule & Fees
2025 Schedule & Fees

There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.

Fees + VAT as applicable (including coffee breaks and a buffet lunch daily) Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

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