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CIM Marketing Program - Virtual Learning

CIM Marketing Program - Virtual Learning

Why Attend

The CIM Marketing Programme provides a structured and practical foundation in marketing. It is designed for professionals working in marketing roles who want to strengthen their technical understanding and apply marketing principles with confidence. The course covers the key components of marketing strategy, customer insight, campaign planning, media management, and performance measurement. Delegates will build the knowledge and practical skills needed to apply marketing thinking strategically and contribute effectively to their organization’s growth.

Associations
Associations
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Overview
Course Methodology

The course combines clear explanations of core marketing concepts with real-world examples, discussions, and practical exercises. Delegates will apply frameworks, build marketing plans, and analyze case studies to reinforce understanding. Group activities and breakout discussions ensure participants can connect marketing principles directly to real business challenges and opportunities.

Course Objectives

By the end of the course, participants will be able to:

  • Explain the role of marketing in business strategy and organizational growth
  • Analyze the business and customer environment to inform marketing decisions
  • Develop marketing strategies that align with organizational goals
  • Plan and manage integrated marketing communications
  • Measure and evaluate marketing effectiveness using reliable Key Performance Indicators
Target Audience

This course is designed for professionals working in marketing who want to strengthen their understanding of marketing principles and practice. It is suited to those building their expertise and seeking a structured grounding in strategic and operational marketing. The course focuses on developing applied skills, using marketing frameworks, and applying commercial thinking to support organizational growth.

Target Competencies
  • Analyzing the market and business environment
  • Developing marketing strategy and setting direction
  • Applying customer and market insight to marketing decisions
  • Planning integrated marketing communications
  • Selecting and managing media channels and messaging
  • Measuring and evaluating marketing performance 
Note

The course is Certified by CIM (The Chartered Institute of Marketing)

Course Outline
  • Marketing and Business Landscape
    • Understanding how marketing supports business growth and competitiveness
    • Analyzing external factors shaping market conditions and customer expectations
    • Evaluating internal business strengths and challenges that impact marketing strategy
    • Identifying and assessing competitor activity and positioning
    • Exploring contemporary marketing challenges, including the role of AI and technology
  • Marketing Strategy
    • Defining the purpose and structure of a marketing strategy
    • Developing mission and vision statements aligned to business direction
    • Applying strategic models to identify opportunities and prioritise activities
    • Positioning brands effectively to compete in dynamic markets
    • Using the marketing mix (7Ps) to support strategic marketing objectives
  • Marketing Insight
    • Understanding the importance of customer insight in driving marketing success
    • Applying models of customer adoption and segmentation
    • Building effective customer personas to inform targeting and positioning
    • Mapping customer journeys to identify opportunities to engage and convert
    • Understanding the principles of customer value and ethical data management
  • Marketing Communications Planning
    • Setting SMART marketing and communications objectives aligned to strategy
    • Identifying critical success factors for campaign success
    • Applying frameworks such as RACE to structure communication activity
    • Designing campaigns using AIDA and DRIP principles to guide messaging
    • Planning integrated communications across multiple customer touchpoints
  • Media and Messaging
    • Selecting appropriate media channels to reach different audience segments
    • Managing channel touchpoints to create consistent and engaging customer experiences
    • Developing and refine messaging strategies across multiple platforms
    • Exploring the use of AI technologies to support content creation and campaign delivery
    • Optimizing messaging through testing, customer feedback and channel analysis
  • Marketing Performance
    • Defining key metrics and KPIs to measure marketing effectiveness
    • Tracking and evaluating digital and non-digital campaign performance
    • Using Google Analytics and other tools to monitor customer engagement
    • Applying evaluation frameworks to improve future marketing activity
    • Communicating marketing performance to internal stakeholders with clarity and impact
Associations
Associations
Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global community of members committed to driving excellence in the profession. Established in 1911, CIM has been setting the international benchmark for marketing standards for over a century.
Through its qualifications, training, resources, and professional recognition, CIM empowers individuals and organizations to achieve marketing excellence, enhance career prospects, and deliver greater business impact. Its Chartered Marketer status represents the pinnacle of professional achievement in marketing, demonstrating expertise, credibility, and a commitment to continuous development.
By combining world-class knowledge, practical insights, and a strong professional network, CIM supports marketers at every stage of their career journey and ensures that marketing remains a central force for growth and innovation in today’s dynamic business world.

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Schedule & Fees

2025 Schedule & Fees

Location & Date

There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.

Fees
Per participant

USD 3950

Fees + VAT as applicable

Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

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