'Advertising and marketing' communication is the art and business of developing and communicating messages which effectively provide consumers with information about products, services and ideas. It is exciting, creative, demanding, rewarding and challenging. The course is designed to provide training in the theoretical and practical aspects of modern marketing communication. Participants will be able to perform advertising and communication functions using a variety of media techniques and review the many digital marketing tools available for campaign success.
The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.
The course is designed for professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses and non profit entities.
Institute of Sales & Marketing Management (ISMM) : Meirc is a Recognised Centre for the “Institute of Sales & Marketing Management” (ISMM), the global representative body for salespeople. Founded in 1911, ISMM has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for over 100 years. ISMM endorsement is a badge of recognition for the high quality sales and marketing training courses offered by Meirc Training and Consulting. Upon successfully completing the course, participants will be awarded an ISMM Certificate in addition to the certificate they receive from Meirc Training & Consulting.