Creating Competitive Advantage through Sound “Design-for-the-Supply Chain” Practices

07 November 2019 (Thursday)

The design and development of any product needs to align with an organization’s logistics infrastructure. It is important for a company to consider product design, raw material, dimensions and product range in order to optimize costs. If the requirements at this stage of a product’s lifecycle are ill managed, this may lead to redundant expenses and the loss of competitive advantage.
Join us on this free webinar to learn how to align product design with customer requirements and the logistical infrastructure.

Presented by

Ahmad A. Ghannoum

Deputy Managing Director

Ahmad Ghannoum is partner and deputy managing director of Meirc Training & Consulting. He is the author of Supply Unchained (First Edition, 2021, ISBN 978-1-7372880-7-7). Ahmad holds a bachelor of business administration from the American University of Beirut and an international executive master of business administration from IE Business School in Madrid. Ahmad is also an alumnus of the executive program in strategy and organization at Stanford University. He is an APICS Certified Supply Chain Professional (CSCP), a Chartered Fellow of the Chartered Institute of Logistics & Transport (FCILT) and a member of the board of CILT UAE.

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