The Art of Storytelling for Professionals - Virtual Learning - Meirc

The Art of Storytelling for Professionals - Virtual Learning

Why Attend

As a leader you are expected to inspire your employees to perform at high levels, motivate them toward common goals, encourage them to collaborate with one another while, at the same time, create commitment to the company. One of the strongest tools to help you achieve this is storytelling.

Storytelling touches employees at the emotional level, where it creates vivid pictures in their hearts and minds that will be remembered long after charts and numbers have faded from memory. It gives leaders the ability to use both logic and feelings to mobilize and guide others. Through storytelling people will appreciate why they should act in a certain way to attain their goals (their motivation) and how they can act to reach those goals (their strategy).

In this course, you will learn to tell a captivating and convincing story about yourself, your organization, or your brand. You will learn how storytelling can help you develop and strengthen organizational culture, get employees’ views about a new policy or interpret customers’ opinions. You will also gain practice in listening and coaching others to tell a good story.

From Public Narrative to Leadership is a course that will strengthen participants’ capacity to become better leaders by translating values, beliefs and strategies into action through their own stories.

Course Objectives

By the end of the course, participants will be able to:

  • Plan and set a scope for storytelling
  • Increase their capacity to lead others using the public narrative framework
  • Design their public narrative
  • Utilize their communication skills to engage and influence their audience
  • Communicate a convincing call to action by connecting their own story to that of their organization
  • Deliver a public narrative combining a story of self, a story of us, and a story of now.

Target Audience

Employees, supervisors, managers and others seeking to improve their public narrative, leadership and communication skills both on and off the job.

Target Competencies

  • Verbal and non-verbal communication
  • Influencing others
  • Assertiveness
  • Active listening
  • Storytelling
  • Leadership
  • Empathy
  • Building rapport
  • Public speaking
  • What is public narrative
    • Definitions and key words
    • Scope and applicability
    • The science of storytelling
    • The 4 types of stories in business
      • Triumph
      • Tragedy
      • Tension
      • Transition
    • How to plan, and construct your stories
  • Public narrative as a practice of leadership
    • Organizing and delivering thoughts and messages
    • Understanding your leadership role and its relation to communication
    • Organizing your ideas using mind mapping
    • Story telling versus public speaking
    • Importance of communication to any leader
    • Essentials of story telling
    • Communicating tasks and assignments effectively
    • Communicating performance issues
  • Storytelling and public narrative design
    • Narratives versus stories
    • The three elements of a story: Plot, character, moral
    • The building blocks of storytelling
    • Translating our values into actions
    • Aspiration not desperation
    • Portrait versus landscape
  • Genuine and authentic communication
    • How to be genuine and authentic
    • Introduction to communication
    • Communication levels and definitions
    • Principles of genuine and authentic communication
    • The 4 trends of communication
    • Building and instilling credibility
    • Tearing down walls with effective communication
  • Public speaking and storytelling
    • 3 worst ways to start a story
    • 3 best ways to start a story
    • 3 worst ways to end a story
    • 3 best ways to end a story
    • Types of plot structures
    • Body language
      • Posture, hands and feet
      • Eye contact and facial expressions
    • Tell your story

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

Per participant

USD 2,250

Fees + VAT as applicable

Tax Registration Number : 100239834300003

Online Training

12 - 16 Sep, 2021


10:00 to 14:00 (UAE)

9:00 to 13:00 (KSA)