Strategic Situation Analysis Using SWOT and PEDESTL - Online Snippet

Overview

An organization without a strategy is like a ship without a rudder. How can organizations continue to provide exceptional value to stakeholders and customers if they are not clear on where they are heading and how they will get there? The answer is: they can't. This is where the role of strategy becomes essential. Strategy is about setting ambitious goals, understanding the surrounding current and future environment, and providing a sense of direction for the organization. The most important step in developing a strategy begins with a comprehensive understanding of the surrounding and future environment. Unfortunately, many organizations don’t spend enough time on this important step or worse yet, skip this step altogether.
We have designed this online snippet to provide you with tools to analyze your organization’s environment by using the SWOT analysis and the PEDESTL analysis. By attending this online snippet, analysts, professionals, and managers will be able to immediately apply these strategic frameworks to help analyze their organization’s current and future environment and set the stage for development of a powerful strategic plan.

Major Take-aways

• Developing a strategic situation analysis as a first step in the strategic management process
• Implementing the SWOT analysis to understand the organization’s strengths and weaknesses
• Using the SWOT analysis and the PEDESTL framework to uncover potential threats to the organization as well as opportunities to grow the business