Key Account Management

Pareto’s 80/20 rule applies very well to key account management. This is something I understood, and used throughout my executive career. Companies have to pay close attention to those 20% of accounts that bring in 80% of the business. This close attention should be translated into different selling approaches when engaging such special accounts, building relationships with them, managing them and serving their needs. In this webinar we touch upon a number of points essential in elevating major clients to key account status. We will discuss how to raise key account managers’ awareness of sales techniques and skills critical to growing the business potential while strengthening the relationship and developing a long-term partnership. Join us on this Meirc webinar where we explore key account management, the process behind it, and how to ensure such investment leads to the desired return on investment.