Financial success, as judged by many investors and managers, is based on different levels of profitability and ultimately the bottom-line. Although there is a fundamental truth to this statement, it represents only one side of the coin. Equally important, to say the least, is the other side of the coin: Liquidity. Numerous actual examples involving profitable companies that are facing financial distress are evident all around us. Many of these companies will inevitably go out of business due to mismanagement of liquidity.
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