In this course, we will use Cesim’s ‘SimFirm’ simulation tool to practice essential competitive and operational decisions made by managers in real life. SimFirm is a business management simulation program that integrates the functional areas of production, marketing, and logistics. It increases the participants’ awareness of operating a company from a general management perspective.
The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision making. In addition, it links the organization to the wider context of the business world and other stakeholders.
This course uses a web based simulation with a graphical interface in which participants enter their strategic decisions. The task for the teams is to manage the sales and operations of an international pharmaceutical company. Key success factors include accurate forecasting and planning, analytical approaches to decision making and good teamwork. Teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. Teams will compete against each other and focus on cumulative earnings as the winning criteria.
All managers and business professionals who are involved in supporting the planning and strategy of their department or organization, as well as those who are involved in core business or support department management and supervisory roles.
This is a highly interactive course using Cesim’s web based business simulation game. Participants will be provided laptops for the duration of the course.
Cesim: Meirc is certified to run workshops using Cesim’s web-based business simulation games. These simulations are considered state of the art online educational tools developed to improve participants’ understanding of various business concepts and help facilitate risk free practice of business decisions in a highly interactive multiplayer environment. The simulations integrate a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision-making. Hands-on concepts learned throughout the workshops are applicable to industries and businesses across the region. More than 100,000 participants worldwide have taken advantage of this dynamic way of learning, in disciplines like international business and strategy, marketing management, small service business management, and hospitality management. Participants on the Strategic Decision Making in Competitive Environments course offered by Meirc will have the chance to practice this highly interactive tool and receive a special certificate from Cesim after the completion of the workshop.
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