A business model is, in many ways, the blueprint for business success. Getting this blueprint right is a key step to success and a basis for greater returns. Considering the turbulent markets businesses operate in and the stiff competition they face, even successful organizations need to revisit and reevaluate their market approach. This course is an excellent platform for business executives and entrepreneurs to determine how their business is performing. It also helps uncover new ways to get products and services to the market. In addition, this course provides participants with essential skills to identify problems, how to solve them, how to stay competitive, and how to continue creating customer value.