A thorough understanding of your pharmaceutical company’s target audience is crucial when piecing together a marketable claim. The “one-size-fits-all” approach with physicians may have unfavorable effects on the pharma-physician relationship in an era where doctors are short on time, while being flooded with massive amounts of data. As many promotional activities and messaging by the pharmaceutical industry do not resonate with their potential customers, it is essential to plan effective methods for approaching physicians in a changing era of medical practice.
This course introduces participants to the basic communication skills required to efficiently and effectively address complex clinical or experimental data with physicians. The expectations of the target audience, good data understanding and analysis of the clinical trials, and factors influencing treatment choice by physicians will be thoroughly discussed.
Special emphasis will be placed on the most common physician profiles a pharmaceutical representative may interact with as well as potential challenges these profiles pose.
This course uses a number of different training methods including presentations, group discussions, videos, question and answer sessions, case studies, and role plays.
This course is specifically designed for individuals responsible for medical/pharmaceutical affairs, marketing, and the field sales forces, as well as anyone involved in implementing effective communication techniques tailored to the different profiles of healthcare professionals.
Dr. Simon Abi Aad
Dr. Abi Aad trains pharmaceutical industry representatives, leaders, and associations in several aspects of the industry, from all over the Middle East and the rest of the world. He has served as a trainer and a consultant to a wide variety of hospitals, electronic medical records systems companies, and pharmaceutical companies.
Among his work in the pharmaceutical industry, Dr. Abi Aad has been involved in the management and coordination of phase III-IV clinical trials: researching, collating, presenting, and offering expert opinion on scientific and medical information. He has also been the scientific leader for planned and executed strategic clinical programs and trials, where he interpreted clinical data for commercially appropriate usage whilst ensuring scientific integrity. He also regularly presents data and manages advisory boards attended by world renowned leaders in the field.
In addition to being a trainer and consultant, Dr. Abi Aad is currently specializing in Hematology-Oncology at the Montefiore Medical Center in New York City. He has published several scientific articles on the topic that have been presented at international scientific events. Dr. Abi Aad is also actively involved in research and has received several awards for his work.