The Social Media Marketing Masterclass course demonstrates fundamental concepts and advanced techniques in social media marketing to participants, with or without previous experience in the field. Social media platforms covered on this course include Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube and TikTok. The course will cover campaign building, lead generation and analytics for each of these platforms.
This is a specialization course that focuses on social media marketing and can be taken as a complement with other digital marketing courses such as “Digital Marketing Practitioner” or “Certified Digital Marketing Specialist”. The course involves a variety of case studies, hands-on demonstrations and exercises to develop the right skills needed to create and implement engaging and effective social media strategies.