Certificate in Retail Management Training Courses -

Certificate in Retail Management

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Why Attend

This course helps existing and potential retail managers acquire the required knowledge and apply the needed skills to grow their businesses and careers. The course provides knowledge and understanding of retailing in the 21st century and shows how managers can contribute more to the success of their organizations. The course delves into the critical strategy development steps necessary to manage retail sales associates, create critical retail metrics to measure performance, and devise a retail sales management approach that really works.

Course Methodology

The course uses a mix of interactive techniques such as videos, brief presentations by the consultant and the participants, group workshops and case studies, self assessment tools and relevant templates.

Course Objectives

By the end of the course, participants will be able to:

Build awareness of the retail industry to foster career growth among people who work in retail
Assess their own strengths and weaknesses to devise sustainable strategies to survive and grow in competitive markets
Create and analyze retail metrics to monitor store performance and enhance retail staff productivity
Explain the retail sales management process and lead, coach, and motivate retail sales associates
Develop and implement HR processes and balanced scorecards to evaluate store and individual performance levels
Interpret customer behavior in a retail environment in order to produce a positive shopping experience
Devise an exceptional customer service roadmap to improve customer loyalty and boost sales in a record time

Target Audience

Most participants on this course are retail employees looking to take their retail organization and careers to the next level. The course is also appropriate for new sales managers and assistant managers as well as anyone pursuing a management career in retail or a related industry.

Target Competencies

Retail metrics
Retail planning and strategies
Recruiting retail sales associates
Retail sales management
Retail sales process
Customer service
Retail dashboards and scorecards

Associations

Institute of Sales Management (ISM): Meirc is a recognized center and an endorsed training partner for the Institute of Sales Management (ISM*). This endorsement is a badge of recognition for the high quality sales and marketing training courses offered by Meirc Training & Consulting. Upon successfully completing any of these courses, participants will be awarded an ISM Certificate in addition to the certificate they receive from Meirc Training & Consulting.

* ISM is the UK’s largest professional body for salespeople and is the authoritative voice of selling and the custodian of sales standards, ethics and best practice. The core mission of the ISM is to promote standards of excellence in sales and sales management and enhance the prestige, integrity and profile of the sales profession as a whole and to inspire sales and marketing personnel to greater heights of achievement. ISM qualifications are vocationally-related, globally-recognized and are overseen by the UK government’s regulator Ofqual so you can be sure they meet the highest standards.

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Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses

2019 - Location & Date

No Schedules!
Please Contact Us if you have any queries..

2020 - Location & Date

No Schedules!
Please Contact Us if you have any queries..

Fees

Per participant - 2020

USD 4,900

Fees + VAT as applicable

Tax Registration Number : 100239834300003

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

This course is endorsed by the Institute of Sales Management (ISM).

Course Outline

The retail environment and challenges
- Retailing defined
- Today’s retail environment
- The pillars of retail (7Ps) and related metrics
- Retailing and marketing channels
Retail strategies and business intelligence
- Retail competitive strategies
- The 5 dimensions of a retail strategy
- The 'est' model: achieving strategic positioning
- Assessing strengths and weaknesses for better positioning
- Retail leadership guidelines
- The components of retail business intelligence
- Business intelligence and retail operations
Store sales performance metrics
- Critical performance questions
- What to measure and when
- 15 key retail metrics
- The strategic profit model (DuPont analysis)
- Computing the store’s return on net worth
Retail sales management and coaching
- The new role of the retail sales associates
- Relationship selling and retailing
- The retail sales management process
  - Hire
  - Train
  - Set goals and objectives
  - Define and measure metrics
  - Motivate
  - Evaluate performance
  - Reward and incentivize
Retail performance management
- The critical components of retail performance
  - Improve the quality of leadership
  - Instill a high performance culture
  - Develop and implement HR programs and processes
- Evaluating individual performance levels
- Developing balanced scorecards (store and retail sales associates)
Customer service management
- Trends in customer relations
- Shaping customer perceptions
- Developing your own service strategy
- Customer service requirements
- Key ingredients of service strategy
- Facts about customer complaints
- A retail success blueprint

Marketing and Sales

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