Name: Digital Marketing Practitioner
Start: 2021-10-03
End: 2021-10-07
Location: Dubai

Quick Enquiry Download Brochure Call Me Back

Course Methodology

This course is highly interactive with group exercises, case studies, and videos utilized as integral tools within the learning.

Course Objectives

By the end of the course, participants will be able to:

Understand the value and benefits of digital marketing
Brainstorm, plan and launch an effective digital marketing campaign
Create and manage social media marketing campaigns
Create and manage Paid Search and Display ad campaigns
Understand the basics of SEO (Search Engine Optimization)
Understand how web analytics work

Target Audience

This course is suitable for digital, sales, marketing and media professionals, webmasters, web developers, key managers and any business professional with little or no previous experience in digital and social media marketing. This course is also ideal for traditional marketing professionals looking to move into a digital marketing role.

Target Competencies

Social media marketing
Search and display advertising techniques
Video marketing
E-mail marketing
Web analytics

Introduction to Digital Marketing
- Digital marketing vs. traditional marketing
- Latest digital marketing trends and stats
- How to create and execute a digital marketing strategy
- Digital marketing best practices
Search Engine Marketing (SEM) Basics: Google Ads
- Introduction to Google Ads
- Campaigns, AdGroups and Ads
- Ad editorial best practices
- Working with the keyword planner
- The different keyword match types
- Campaign and bid optimization
- Reading and analyzing Google Ads reports
Search Engine Optimization (SEO) Basics
- SEO vs. SEM
- Key SEO tags and fields
- Onsite and content optimization basics
- Offsite optimization basics
Social Media Marketing and Advertising
- Introduction to social media marketing
- Social media engagement best practices
- How to design effective posts
- Key social media marketing metrics
- The basics of social media advertising
- Facebook advertising basics
- Instagram advertising basics
Display Advertising and Video Marketing
- How Display Advertising works
- Overview of the Google Display Network (GDN)
- Cost Per “Mille” (CPM) vs. Cost Per Click (CPC)
- SEO for YouTube videos
- How to advertise your videos on YouTube
Introduction to Email Marketing
- What is a newsletter?
- The value of email marketing
- Key metrics to know
- Email marketing best practices
Web Analytics and Conversion Tracking
- Overview of Google Analytics
- Key traffic metrics
- Introduction to conversion tracking
- Computing your Return On Investment (ROI)

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.