Name: Digital Transformation Masterclass
Start: 2021-12-05
End: 2021-12-09
Location: Dubai

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Course Methodology

This is a highly interactive course that includes the use of case studies, mapping techniques, multimedia, fieldwork and group discussions.

Course Objectives

By the end of the course, participants will be able to:

Apply the concepts of Digital Transformation to a practical organizational challenge
Identify customer-centric techniques and tools to build a vision and strategy for the future of their organizations
Demonstrate principles of leadership and cultural transformation to work into organizational strategies, including self-identification and reflection techniques to drive future growth
Produce Digital Roadmaps and Plans to understand the interrelationships of multiple work streams and projects in the context of Transformation
Utilize visioning, goal setting and planning techniques to set a business agenda towards their future business evolution

Target Audience

Digital Transformation Masterclass is essential for anyone responsible for driving change, transformation and strategy within an organization. This includes, but is not limited to; CEOs and Directors, Department Heads and Managers, Transformation Leads, Program Leads, Strategists, Business Architects, Senior Change and Digital Professionals.

Target Competencies

Strategic Transformation
Customer-Centric Research Techniques
Visioning
Digital Roadmapping
Transformational Culture and Leadership

Creating a Digital You and a Digital Business
- Setting the expectation for the next 5 days
- Understanding who you are – what values drive you
- Leadership & Followership
- Culture for Digital Transformation
- Stop, Start, Continue
- Starting a Digital Transformation – it’s a team sport
- Briefing research
- Undertaking research, including desk based, observational, interviews
- Bias
- Triangulation
- Constraints &Opportunities
- Understanding limitations
- Designing your business around needs
Digital Transformation Matrix and Customer-Centricity
- Contextualizing ‘digital’
- Digital Transformation Matrix
- Customer- Centricity
- Components of Customer Experience
- Front-stage and backstage service design
- Customer Experience Mapping
- Empathy Mapping
- Proto-personas
Enabling Digital Transformation
- Technological advancements
- Deep dive into emerging trends
- Value Proposition
- Business Model Canvas
- Developing your organizational purpose
- Creating your Digital Transformation Strategy
- The Big Hairy Audacious Goal
Turning Ideas and Research into Strategy for your Business
- Digital Roadmapping
- Digital Transformation Planning
- Your organization in 5 years’ time
- Reflecting on Digital Transformation
- History of Digital Transformation
- Key tenets of Digital Transformation
- Top 3 things to start a Digital Transformation
Designing for the Future
- Visioning the Future
- Expectations of the world
- Skills for the Future world café
- Designing your post Digital Transformation self
- Designing your post Digital Transformation employee
- Skills planning for the future
- Actions to take in your business
- Self-directed learning objectives

Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training and Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.