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Pitching for High-Impact Communication

Pitching for High-Impact Communication

Why Attend

One can develop captivating communication skills by mastering the psychological principles of persuasion and excelling in the art of pitching. This training course is designed for ambitious professionals who wish to acquire the techniques to deliver concise and persuasive pitches that engage VIP audiences.

By mastering high-impact verbal and written communication, you will gain a competitive edge in your industry and within your organization. Join us to unlock your potential and become a compelling communicator who influences outcomes, drives success, and leaves a mark in both hearts and minds.

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Overview
Course Methodology

This course follows a results-driven approach, combining interactive discussions, practical activities, case studies, and role-plays. Through hands-on experiences and expert guidance, participants will refine their pitching skills and receive personalized feedback.

Course Objectives

By the end of the course, participants will be able to:

  • Deconstruct the concept of persuasion through psychology
  • Design captivating pitches that engage challenging audiences
  • Draft your pitch script in writing to fit different settings
  • Apply storytelling techniques to create emotional connections
  • Prepare handling objections and answering tough questions
Target Audience

This course is ideal for directors and managers in the public and private sectors responsible for communicating with important clients and high-level executives.

Target Competencies
  • Audience analysis and adaptability
  • Concise communication
  • Confidence building
  • Creative writing skills
  • Captivating storytelling
  • Objection handling
  • Persuasive communication
  • Structured thinking
Course Outline
  • I. The Psychology of Persuasion
    • The significance of influential communication
    • Informative versus persuasive approaches
    • Psychological foundations of persuasion
    • Successful pitch examples from popular culture
    • Pitching case studies from the public and private sectors
  • II. Designing a Successful Pitch
    • The concept of audience-centeredness
    • How audiences receive information
    • Demographic and situational audience analysis
    • Getting information about the audience
    • Adapting to the audience before the pitch
  • III. Writing the Pitch Script
    • Having a clear “why”
    • The hook: Beginning the pitch
    • The core: Organizing the main points
    • The end: Closing the pitch
    • Persuasive language and connectives
  • IV. Delivering Your Pitch as a Story
    • Appealing to emotions through storytelling
    • The 4 Cs of memorable storytelling
    • The skill of prepared improvisation
    • Showmanship through body language
    • Stage presence through vocal performance
  • V. Practicing Your Pitch and the Q&A
    • The challenge of persuasive speaking
    • How listeners process persuasive messages
    • How to identify verbal and non-verbal objections
    • Types of difficult questions to handle during or after a pitch
    • Response tactics to maintain credibility
Schedule & Fees
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