Apr 8 2019
Marketing and Sales
Branding is the art and cornerstone of marketing—but it’s also a complex topic. Branding is the aspect of marketing that uses symbols that help consumers identify and separate one producer or product from another.
Branding is a top management priority and one of the most valuable intangible assets that firms have. For customers, brands can simplify choice, promise a particular quality level, reduce risk, and generate trust.
These are the 5 most important elements that sustain a brand and need to be visible and memorable to consumers so they can recognize and desire it:
It is important to know that there are certain brand elements that can work, either together or individually, to contribute to brand equity. These are:
Branding is a mental game. Make sure that the elements you’re using tell a story that draws a distinct image in the minds of your consumers.
To know more click on the link: https://www.meirc.com/training-courses/marketing-sales/certified-brand-manager
Mr. George Khayat is a partner with Meirc Training & Consulting. He holds a bachelor of science in management from the Lebanese American University, a master in marketing and communication from ESCP-EAP University in France, and is currently completing a master of science in management from St. Joseph University in Beirut. George is a certified marketing analyst (The Graduate Board of Management, USA), a chartered marketer (Chartered Institute of Marketing, UK), a certified Lego® Serious Play® method facilitator, and a certified sales professional (Sales Training International, USA). He is also certified in Action Selling® (USA) and Guerrilla Marketing (Australia).More