Marketing and Sales Blogs | Meirc Training and Consulting
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Marketing and Sales Blogs

Meirc’s blogs are meant to be fat-free write-ups on topics which are of interest to our clients and web-site visitors. These blogs are useful when you wish to get an update on a field you follow or when you are looking for a bite-sized article that you would like to refer to or learn from. If you wish to enquire about our products and services, please visit our Contact Us page

Product Management and the 8 Steps of Product Development

  Apr 15 2019

# Marketing and Sales

Product management refers to the strategic process of driving the development, market launch, and continual support and improvement of a company’s products. It can include a wide variety of strategic and tactical duties, including: Conducting Research: to gain expertise about the market, user personas, and competitors. Developing Strategy: goals and objectives, a broad overvie...;

Brand Management — The Key to Business Success

  Apr 8 2019

# Marketing and Sales

Branding is the art and cornerstone of marketing—but it’s also a complex topic. Branding is the aspect of marketing that uses symbols that help consumers identify and separate one producer or product from another. Branding is a top management priority and one of the most valuable intangible assets that firms have. For customers, brands can simplify choice, promise a particular quality l...;

5 Best Practices in Business Development Success

  Apr 4 2019

# Marketing and Sales

What is business development? Business development is the activity of pursuing strategic opportunities for your business by cultivating partnerships and other commercial relationships, or identifying new markets for your products or services. Business development focuses on creating long-term sustained value for your organization, which translates into new markets, products, and pr...;

Traditional Marketing vs. Digital Marketing

  Mar 11 2019

# Marketing and Sales

What is the difference between traditional and digital marketing? And why does it matter? Here are some answers that might clarify the landscape for you. Defining Traditional Marketing Traditional or conventional marketing is generally what is referred to as a "push process", whereby you are literally pushing your marketing materials to the targeted market, through the use of...;

Sales Management Top Practices and Competencies

  Mar 7 2019

# Marketing and Sales

Many people believe that being a sales manager means being in a continuous no-win situation. And it’s true—the job is tough. Especially when, on the one hand, upper management is gunning for results, numbers, profit, and revenue while on the other hand, your salespeople are criticizing your management abilities and resenting you for micromanaging their activities. “Your job as a sales m...;

How Strategic Account Management Can Amplify Your Efforts

  Feb 25 2019

# Marketing and Sales

Selling to existing accounts is one of the biggest untapped opportunities for sales professionals. In fact, developing long-term relationships with important customers can help optimize value and achieve mutually beneficial goals. But how can you develop these long-term relationships? The answer: Strategic Account Management (SAM). The importance of SAM in your organization SA...;

Developing Sales and Marketing Executives For Peak Performance

  May 21 2014

# Marketing and Sales

How do you measure the impact of your Sales and Marketing decisions? Sales and Marketing people take decisions all the time. This might seem normal, but how would you evaluate and measure the effects of your sales and marketing decisions? If you don't, sometimes the output might turn to be catastrophic on profitability margins, the product/company image, inventory levels, etc. Universities have...;

Customer Relationship Management: CRM Training Readiness

  May 21 2014

# Marketing and Sales

Customer Relationship Management is a strategy that seeks to engage an organization’s culture, processes and technology in analysis and interaction activities that acquire, retain and develop customers to secure long term profitability for the organization. It is a comprehensive approach that provides seamless integration of every area of business that touches the customer - namely marketing, sale...;

Marketing Warfare

  May 21 2014

# Marketing and Sales

The Marketing concept states that a firm's goal should be to identify and profitably satisfy customer needs. In Marketing WarfareAl Ries and Jack Trout argue that marketing is war and that the marketing concept's customer-oriented philosophy is inadequate. Rather, firms would do better by becoming competitor-oriented. To illustrate their point, Ries and Trout compare marketing to a football game....;

Is Brand Management the New Marketing?

  May 21 2014

# Marketing and Sales

The ClaimIn my training program, Brand Management: From Concept to Equity, I claim that "Brand Management" is the new marketing. Some of the brightest participants to the course argued that this is an exaggeration. Brand management is too narrow a concept, they say, to replace, displace or override a proven discipline such as marketing. Universities, they contend, routinely offer courses and degr...;