Marketing and Sales Blogs | Meirc Training and Consulting
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Meirc’s blogs are meant to be fat-free write-ups on topics which are of interest to our clients and web-site visitors. These blogs are useful when you wish to get an update on a field you follow or when you are looking for a bite-sized article that you would like to refer to or learn from. If you wish to enquire about our products and services, please visit our Contact Us page

Blogs by Category

Implementing a Digitalization Plan

  Jul 13 2020

# Marketing and Sales

Digitalization is intensely affecting every single aspect of business and organizational functions today. The pace of change is impressive and digital platforms accommodating such changes are not an exception...

How to Improve Your IMC Plan with Social Media

  Jun 11 2019

# Marketing and Sales

When you have a business, it’s important to inform the world about it. But how you do it, can make it or break it. An Integrated Marketing Communication (IMC) plan acts like a blueprint of the specific ways your co...

Sync Your Sales & Marketing Efforts for a Successful Business

  May 13 2019

# Marketing and Sales

Gone are the days when sales and marketing were treated as two distinct elements of an organization. That’s because both departments are chasing the same goals and companies that want to drive more business must sy...

5 Key Factors of a Successful Negotiation

  May 8 2019

# Marketing and Sales

Negotiation is an old art and an integral part of any business. It may lead a company to an immense growth or an immediate demise, so it should never be underestimated. Successful negotiation is not always eas...

Product Management and the 8 Steps of Product Development

  Apr 15 2019

# Marketing and Sales

Product management refers to the strategic process of driving the development, market launch, and continual support and improvement of a company’s products. It can include a wide variety of strategic and tacti...

Brand Management — The Key to Business Success

  Apr 8 2019

# Marketing and Sales

Branding is the art and cornerstone of marketing—but it’s also a complex topic. Branding is the aspect of marketing that uses symbols that help consumers identify and separate one producer or product from another. ...

5 Best Practices in Business Development Success

  Apr 4 2019

# Marketing and Sales

What is business development? Business development is the activity of pursuing strategic opportunities for your business by cultivating partnerships and other commercial relationships, or identifying new marke...

Traditional Marketing vs. Digital Marketing

  Mar 11 2019

# Marketing and Sales

What is the difference between traditional and digital marketing? And why does it matter? Here are some answers that might clarify the landscape for you. Defining Traditional Marketing Traditional o...

Sales Management Top Practices and Competencies

  Mar 7 2019

# Marketing and Sales

Many people believe that being a sales manager means being in a continuous no-win situation. And it’s true—the job is tough. Especially when, on the one hand, upper management is gunning for results, numbers, profi...

How Strategic Account Management Can Amplify Your Efforts

  Feb 25 2019

# Marketing and Sales

Selling to existing accounts is one of the biggest untapped opportunities for sales professionals. In fact, developing long-term relationships with important customers can help optimize value and achieve mutually b...