Marketing and Sales Blogs | Meirc Training and Consulting
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Marketing and Sales Blogs

Meirc’s blogs are meant to be fat-free write-ups on topics which are of interest to our clients and web-site visitors. These blogs are useful when you wish to get an update on a field you follow or when you are looking for a bite-sized article that you would like to refer to or learn from. If you wish to enquire about our products and services, please visit our Contact Us page

How to Improve Your IMC Plan with Social Media

  Jun 11 2019

# Marketing and Sales

When you have a business, it’s important to inform the world about it. But how you do it, can make it or break it. An Integrated Marketing Communication (IMC) plan acts like a blueprint of the specific ways your company will transmit its message, and what it will say about itself, its products and services. The IMC plan must not be set in stone. It needs to evolve like any other marketi...;

Sync Your Sales & Marketing Efforts for a Successful Business

  May 13 2019

# Marketing and Sales

Gone are the days when sales and marketing were treated as two distinct elements of an organization. That’s because both departments are chasing the same goals and companies that want to drive more business must synchronize these to establish cohesiveness and joint purpose. With a misalignment of your sales and marketing efforts, your performance suffers, sales opportunities are missed,...;

5 Key Factors of a Successful Negotiation

  May 8 2019

# Marketing and Sales

Negotiation is an old art and an integral part of any business. It may lead a company to an immense growth or an immediate demise, so it should never be underestimated. Successful negotiation is not always easy. But if you want to learn how to negotiate like a professional, take a look at this effective process with key factors that can increase your leverage. Preparati...;

Product Management and the 8 Steps of Product Development

  Apr 15 2019

# Marketing and Sales

Product management refers to the strategic process of driving the development, market launch, and continual support and improvement of a company’s products. It can include a wide variety of strategic and tactical duties, including: Conducting Research: to gain expertise about the market, user personas, and competitors. Developing Strategy: goals and objectives, a broad overvie...;

Brand Management — The Key to Business Success

  Apr 8 2019

# Marketing and Sales

Branding is the art and cornerstone of marketing—but it’s also a complex topic. Branding is the aspect of marketing that uses symbols that help consumers identify and separate one producer or product from another. Branding is a top management priority and one of the most valuable intangible assets that firms have. For customers, brands can simplify choice, promise a particular quality l...;

5 Best Practices in Business Development Success

  Apr 4 2019

# Marketing and Sales

What is business development? Business development is the activity of pursuing strategic opportunities for your business by cultivating partnerships and other commercial relationships, or identifying new markets for your products or services. Business development focuses on creating long-term sustained value for your organization, which translates into new markets, products, and pr...;

Traditional Marketing vs. Digital Marketing

  Mar 11 2019

# Marketing and Sales

What is the difference between traditional and digital marketing? And why does it matter? Here are some answers that might clarify the landscape for you. Defining Traditional Marketing Traditional or conventional marketing is generally what is referred to as a "push process", whereby you are literally pushing your marketing materials to the targeted market, through the use of...;

Sales Management Top Practices and Competencies

  Mar 7 2019

# Marketing and Sales

Many people believe that being a sales manager means being in a continuous no-win situation. And it’s true—the job is tough. Especially when, on the one hand, upper management is gunning for results, numbers, profit, and revenue while on the other hand, your salespeople are criticizing your management abilities and resenting you for micromanaging their activities. “Your job as a sales m...;

How Strategic Account Management Can Amplify Your Efforts

  Feb 25 2019

# Marketing and Sales

Selling to existing accounts is one of the biggest untapped opportunities for sales professionals. In fact, developing long-term relationships with important customers can help optimize value and achieve mutually beneficial goals. But how can you develop these long-term relationships? The answer: Strategic Account Management (SAM). The importance of SAM in your organization SA...;

Developing Sales and Marketing Executives For Peak Performance

  May 21 2014

# Marketing and Sales

How do you measure the impact of your Sales and Marketing decisions? Sales and Marketing people take decisions all the time. This might seem normal, but how would you evaluate and measure the effects of your sales and marketing decisions? If you don't, sometimes the output might turn to be catastrophic on profitability margins, the product/company image, inventory levels, etc. Universities have...;