Blogs | Meirc Training and Consulting
Passionately developing careers for 60 years.

Blogs

Meirc’s blogs are meant to be fat-free write-ups on topics which are of interest to our clients and web-site visitors. These blogs are useful when you wish to get an update on a field you follow or when you are looking for a bite-sized article that you would like to refer to or learn from. If you wish to enquire about our products and services, please visit our Contact Us page

Developing Future Worldly Managers

  May 21 2014

# Leadership and Management

Great leaders recognize that in order to succeed in the long run, organizations doing business overseas must recruit, train, and develop a special breed of future multicultural and multinational managers. Traditional training and career development programs will not suffice; they will have to be re-examined to ensure that they are tailored to meet the needs of these future worldly managers. Su...;

Developing Sales and Marketing Executives For Peak Performance

  May 21 2014

# Marketing and Sales

How do you measure the impact of your Sales and Marketing decisions? Sales and Marketing people take decisions all the time. This might seem normal, but how would you evaluate and measure the effects of your sales and marketing decisions? If you don't, sometimes the output might turn to be catastrophic on profitability margins, the product/company image, inventory levels, etc. Universities have...;

Customer Relationship Management: CRM Training Readiness

  May 21 2014

# Marketing and Sales

Customer Relationship Management is a strategy that seeks to engage an organization’s culture, processes and technology in analysis and interaction activities that acquire, retain and develop customers to secure long term profitability for the organization. It is a comprehensive approach that provides seamless integration of every area of business that touches the customer - namely marketing, sale...;

Marketing Warfare

  May 21 2014

# Marketing and Sales

The Marketing concept states that a firm's goal should be to identify and profitably satisfy customer needs. In Marketing WarfareAl Ries and Jack Trout argue that marketing is war and that the marketing concept's customer-oriented philosophy is inadequate. Rather, firms would do better by becoming competitor-oriented. To illustrate their point, Ries and Trout compare marketing to a football game....;

Is Brand Management the New Marketing?

  May 21 2014

# Marketing and Sales

The ClaimIn my training program, Brand Management: From Concept to Equity, I claim that "Brand Management" is the new marketing. Some of the brightest participants to the course argued that this is an exaggeration. Brand management is too narrow a concept, they say, to replace, displace or override a proven discipline such as marketing. Universities, they contend, routinely offer courses and degr...;

Strategy and Planning

  May 21 2014

# Planning and Strategy Management

While many of us agree that the Balanced Scorecard is an excellent Strategic tool, the implementation has not been that easy and hence the return on investment on such an initiative has been minimal! The question is why? Based on my recent consulting and training experience, and the feedback that I get from clients and friends, here is what many believe are the main reasons: * Lack of accountabil...;

Meirc Certificate in Advanced Project Management

  May 21 2014

# Project Management

Meirc Training and Consulting is introducing a new training program for professional project managers to learn about advanced tools to manage their projects. This training course will provide an in-depth knowledge on creating and managing project from planning phase to execution. The certified program will cover topics in project selection techniques using financial and non-financial models, adva...;

Converting Failed projects to Successful projects

  May 21 2014

# Project Management

Every project which have status FAILED have some or many reason for failed. Project managers should identify the possible root causes of the potential failure and take corrective actions to prevent the project from falling through the cracks. The following are some of the steps that project manager should look at very closely: Is there flexibility in the triple consrtaints of the project (scope,...;

TOP 10 cause for Project failure

  May 21 2014

# Project Management

From experience, the following are the TOP10 causes of Project failure Lacking Sponsor's Involvement/Ownership Absence of a Project Management Methodology Scope Creep/Unrealistic Expectations Poor requirements Lack of project plan or monitoring of the plan Inadequate project communications Absence of risk management Poor analysis Incompetency of project manager Change of econ...;

Preparation for (PMP) Certification - Dubai

  May 21 2014

# Project Management

  Meirc is offering a Preparation for PMP Certification training course in Dubai in 14 Sep - 18 Sep and 30 Nov - 04 Dec 2014. This course will be facilitated by Alaa Elbaz, MBA, PMP. The following is information about the course. Objectives: By the end of class, participants will be able to: Get a jump start to prepare for the PMP exam Understand how to manage a project in compliance with ...;