26th November, 2015
It is easy to assume that Key Accounts are those major customers who bring the largest profits. The reality is that Key Accounts come in different sizes and they are all critical to the success of the product or service supplier. This is where Key Account Management (KAM) comes into play: it provides the supplier with the framework to strategically manage those key customers while driving strategic alignment and delivering the right business value to the relationship. Join us on this Meirc webinar as we explore Key Account Management, its importance in mapping growth strategies, its impact on the organization, the management, and the people involved. We will also focus on the type of measures and KAM processes required to deliver optimum benefits against projected investments.