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Strategic Thinking and Planning

Strategic Thinking and Planning

Why Attend

An organization without a strategy is like a ship without a rudder. How can organizations continue to provide exceptional value to stakeholders and customers if they are not clear on where they are heading and how they will get there? The answer is they can't. This is where the role of strategy becomes essential. Strategy is about setting ambitious goals, understanding the surrounding current and future environment and providing a sense of direction for the organization. In this course, we will cover the 7 steps of the strategy management process, starting with the 'thinking' components of strategy, moving into the 'planning' components and ending with 'execution'. At the end of the course, participants will be able to implement or improve the strategic process at their organizations to reach their vision and achieve their mission.

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Overview
Course Methodology

The course enables participants to practice the development of each of the strategy management steps. In addition, the most important strategy tools and frameworks will be discussed and put into practical use during the course.

Course Objectives

By the end of the course, participants will be able to:

  • Differentiate between strategic thinking and strategic planning
  • Analyze the current environment using different strategic frameworks
  • Develop organizational vision and mission statements
  • Analyze and assess various competitive strategic options
  • Formulate strategic objectives, Key Performance Indicators (KPIs), and targets
Target Audience

All managers and senior professionals who are involved in influencing, formulating or supporting the long term planning and strategy of their department or organization, as well as those who are responsible for linking, measuring and improving the performance of the organization, including strategy or performance management professionals, balanced scorecard managers, business unit and department managers and business analysts.

Target Competencies
  • Strategic thinking
  • Strategic planning
  • Situational analysis
  • Developing vision and mission statements
  • Performance management
  • Results orientation
Course Outline
  • Strategic Thinking and Planning
    • Strategy safari
    • The strategic management process
    • Strategic thinking versus strategic planning
    • Benefiting from strategic management
    • Myths about strategy
  • Analysis of the Environment
    • Porter's 5 forces
    • Creating and capturing value
    • Conducting a SWOT analysis
    • Fundamentals of the PEDESTL framework
    • Succeeding in strategic analysis
  • Vision and Mission Statements
    • Using vision and mission statements
    • Definition of vision statements
    • Formulating vision statements
    • Definition of mission statements
    • Formulating mission statements
    • Embracing organizational values
  • Assessing Strategic Choices
    • Porter's generic competitive strategies
    • Developing a competitive advantage
    • Product development
    • Market development
    • Horizontal integration
  • Strategic Objectives, KPIs, and Targets
    • Ensuring strategic alignment in the organization
    • Developing effective strategic objectives
    • Using the Balanced Scorecard (BSC)
    • Using Key Performance Indicators (KPIs)
    • Developing different types of KPIs
    • Setting SMART targets
Schedule & Fees

2024 Schedule & Fees

Location & Date
21 - 25 Apr, 2024
Dubai
Arabic
Paramount Hotel Midtown
9 - 13 Jun, 2024
Dubai
English
JW Marriott Marquis
28 Jul - 1 Aug, 2024
Dubai
Arabic
Venue to be assigned
18 - 22 Aug, 2024
Istanbul
English
Venue to be assigned
27 - 31 Oct, 2024
Dubai
English
Venue to be assigned
22 - 26 Dec, 2024
Dubai
Arabic
Venue to be assigned
Fees
Per participant

USD 5200

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

Virtual Learning
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