This course introduces key concepts, tools, and principles of strategic management that will allow managers to create their organizations’ unique sustainable competitive advantages using differentiation, low cost, or focus strategies. The course also covers key concepts of mergers and acquisitions, horizontal and vertical integration and outsourcing.
The course offers managers insight into the concepts, tools, and methodologies of blue ocean strategy. Participants learn the strategic logic behind creating blue oceans of uncontested market space and gain understanding into how this concept complements and goes beyond traditional approaches to strategy.
This program uses an interactive and cooperative learning methodology to actively engage participants into the most effective learning process by using lectures, participants-led presentations, extensive case studies and analysis, teamwork and brainstorming, and video segments discussions.
Professionals, managers, and executives who are involved in influencing and supporting the business and functional level strategies of their organization